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INTERNATIONAL BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY315 INTERNATIONAL BRAND MANAGEMENT 5 3 3 5

Objectives and Contents

Objectives: This course aims to provide the students with the information about brand management by enabling them to discover the brand concept correctly.
Content: Contents of the course include the subjects such as concepts related to the brand, strategic brand management process and case studies.