TR EN

SERVICE MARKETING IN INTERNATIONAL TRADE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY311 SERVICE MARKETING IN INTERNATIONAL TRADE 5 3 3 5

Objectives and Contents

Objectives: This course aims to enable students to understand the importance of international trade and to explain the concepts of international service marketing with examples.
Content: Contents of the course include the subjects such as Historical Development and Activity of Field of international trade; Marketing Concept; Importance of Strategic Planning and Marketing; Strategic Management Elements; Marketing Research and Information System; Market Types; Consumer Markets and Consumer Behavior; Market Segmentation; Target Market Selection and Sales Forecast; Marketing Mix; Service Marketing Decisions in international trade; Service Life Curve; Customer Relations Management; Service Quality and Marketing Mix Elements in Service Marketing; International Marketing.