| Content: |
Contents of the course include the subjects such as corporate structure and communication; the impact of corporate culture and traditions on the communication process; elements that form the basis of internal communication; types and forms of internal communication; basic principles of establishing an effective corporate communication model. Concept of organizational communication, definition, importance, aim and functions of organizational communication, organizational theories and communication, classical theories-view to human and communication, human resources approach - view to human and communication, system theories-view to human and communication, organization identity, organizational culture organizational climate, the functioning of the communication process in organizations, the forms of communication in organizations. |