| 1 |
- |
Introduction to course
The concept of media audience and introduction to media audience research |
Lecture |
| 2 |
Reading |
The media audience theories regarding the communication theories |
Lecture & Question and Answer & Discussion |
| 3 |
Reading |
Change in the identity of audience after 1960, semiological elements |
Lecture & Question and Answer & Discussion |
| 4 |
Reading |
Uses and Effect Model
Media Dependency Theory |
Lecture & Question and Answer & Discussion |
| 5 |
Research – Reading |
Uses and Dependency Theory
Expectancy - Value Theory |
Lecture & Question and Answer & Discussion |
| 6 |
Reading |
The general model of Rosengren
Media Use as Social Action Model |
Lecture & Question and Answer & Discussion |
| 7 |
Reading |
Audience in Reception Analysis Perspective |
Lecture & Question and Answer & Discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading |
Audience media use |
Lecture & Question and Answer & Discussion |
| 10 |
Reading |
Cultural Studies |
Lecture & Question and Answer & Discussion |
| 11 |
Reading |
Coding and Encoding |
Lecture & Question and Answer & Discussion |
| 12 |
Reading |
David Morley and Nationwide Research |
Lecture & Question and Answer & Discussion |
| 13 |
Reading |
John Fiske and the concepts of Mass Culture and Popular Culture. |
Lecture & Question and Answer & Discussion |
| 14 |
Reading |
Raymond Williams and Their Thoughts on TV |
Lecture & Question and Answer & Discussion |
| 15 |
Reading |
Rating and media measurement |
Lecture & Question and Answer & Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |