| 1 |
Reading |
Introduction to the course
The concept of marketing
The types of marketing |
Lecture |
| 2 |
Reading |
The conceptual framework of marketing communications |
Lecture |
| 3 |
Reading |
The fundamental approaches of marketing communications and Integrated Marketing Communications. |
Lecture |
| 4 |
Reading |
The Process of Marketing Communications |
Lecture |
| 5 |
Reading |
Digital Marketing |
Lecture |
| 6 |
Reading |
The concept of transmedia and its definitions |
Lecture |
| 7 |
Reading |
The Development of Transmedia |
Lecture |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading |
Typology of Transmedia |
Lecture |
| 10 |
Reading |
Transmedia Narratives and Its Classification |
Lecture |
| 11 |
Reading |
Transmedia storytelling and marketing communications |
Lecture |
| 12 |
Reading |
Global transmedia cases |
Lecture |
| 13 |
Reading |
Global transmedia cases |
Lecture |
| 14 |
Reading |
Local transmedia cases |
Lecture |
| 15 |
Reading |
Local transmedia cases |
Lecture |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |