LOGISTICS SERVICES MARKETING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ULT201	LOGISTICS SERVICES MARKETING	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Assist.Prof. HACER HANDAN DEMİR
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the supply chain and to explain logistics and service marketing by explaining the importance of logistics.
Contents of the Course Unit:	Contents of the course include the subjects such as the historical development and the scope of logistics, Definition and Development of Marketing and Marketing Concepts, Marketing Environment, Competition and Competitor Analysis, Strategic Planning and Role of Marketing, Strategic Management Elements, Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours, Market Segmentation, Target Market Selection and Sales Forecasting, Marketing Mix - Product, Marketing Mix - Price, Promotion/Marketing Communication, Marketing Mix - Distribution.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the developments and policies of modern logistics at the present day.
Define the basic characteristics of enterprises in logistics.
Define the concept of service logistics.
Compare the classical and contemporary theories such as Rational Choice Theory, Innovation Diffusion Theory and Technology Acceptance Model.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Definition and Development of Marketing and Marketing Concepts, Marketing Environment	Lecture & Question and Answer
2	Reading	Competition and Competitor Analysis	Lecture & Question and Answer
3	Reading	Strategic Planning and Role of Marketing, Strategic Management Elements	Lecture & Question and Answer
4	Reading	Strategic Planning and Role of Marketing, Strategic Management Elements	Lecture & Question and Answer
5	Reading	Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours	Lecture & Question and Answer
6	Reading	Market Segmentation, Target Market Selection and Sales Forecasting	Lecture & Question and Answer
7	Reading	Marketing Mix - Product	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading	Marketing Mix - Price, Promotion/Marketing Communication	Lecture & Question and Answer
10	Reading	Marketing Mix – Distribution Channels and Physical Distribution	Lecture & Question and Answer
11	Reading	Marketing Mix – Distribution Channels and Physical Distribution	Lecture & Question and Answer
12	Reading	Service Marketing Decisions, Positioning, Service Marketing, Life Cycle of Service, Customer Relationship Management	Lecture & Question and Answer
13	Reading	Service Quality and Pricing in Service Marketing	Lecture & Question and Answer
14	Reading	Service Marketing – Distribution and Promotion	Lecture & Question and Answer
15	Reading	International Marketing	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Gulsen Serap Cekerol, (2013), Lojistik Yonetimi, T.C. ANATOLIAN UNIVERSITY PUBLICATION NO: 2823, Eskisehir
Kasim Karahan,( 2006) Hizmet Pazarlamasi, Istanbul : Beta Publication,
Icoz, O. (2005), Hizmet Pazarlamasi, Ankara : Turhan Bookstore,
Ozturk,S.A. (2013), Hizmet Pazarlamasi, Bursa : Ekin Publication
Grant B.D., (2012), Logistics Management, Pearson International Content

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To explain the basic concepts and theories associated with the field of International Logistics and Transportation						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To relate concepts and cases in the field of International Logistics and Transportation with other fields in Social Sciences						5
2	To make scientific and interdisciplinary research about the cases in the field						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To draw conceptual and theoretical connections between past and present trade and logistics – transportation procedures and to make forecasts for the future				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To use the latest technology for making descriptive and exploratory research and to use this information for personal studies.				3
2	To make literature review for analyzing cases in the field of International Logistics and Transportation and to use this information for personal studies				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To conduct a field-specific study individually and to complete it with discipline and responsibility.					4
2	To assume duties and responsibilities in a team work as leader or team member and to fulfil them flawlessly.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To analyze data and findings in the field of International Logistics and Transportation with respect to cause-effect relations and critical perspective.					4
2	To identify gaps in the theory and practice of International Logistics and Transportation and to offer solutions for each.					4
3	To develop ideas as to how to use the information related to the field of International Logistics and Transportation in professional life.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To convey information related with the field of International Logistics and Transportation by using effective presentation and communication techniques.						5
2	To use field-specific information for creation of various projects, activities and social responsibility programmes in the field of International Logistics and Transportation						5
3	To conduct literature review, follow the recent developments and produce written and oral works in a foreign language					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To respect social, cultural, scientific and ethical norms and values in the processing and dissemination of data.						5
2	To follow latest developments in the field and direct personal studies accordingly within the framework of the lifelong learning principle.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	7	4	28
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	152