E-COMMERCE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UTI426	E-COMMERCE	8	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Assist.Prof. SERKAN DEMİREL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce basic concepts of electronic commerce rising in importance in the current global economic level, new working models and historical development of electronic commerce, effects of current movements relevant with several sectors and markets.
Contents of the Course Unit:	Contents of the course include basic concepts for internet and electronic commerce, historical development of electronic commerce, internet and “www” technology, digital economy, e-commerce products, e-commerce plans, e-commerce legal, ethics and tax rules, innovations emerged in the market through internet, brand loyalty for websites, e-marketing and marketing strategies integrated to internet, cyber security, e-commerce software and hardware and discussions on current topics about e-commerce.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List basic concepts for internet and electronic commerce in detail
List historical development of electronic commerce chronologically
Compare E-commerce practices on the basis of legal and ethical rules
Categorize internet, www technology and digital economy on the basis of an historical aspect
Compose a plan for E-commerce practices in accordance with their types

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Basic Concepts for Internet and Electronic Commerce	Lecture & Question and Answer & Discussion
2	Reading	Historical Development of Electronic Commerce	Lecture & Question and Answer & Discussion
3	Reading	Internet and “www” Technology	Lecture & Question and Answer & Discussion
4	Reading	Digital Economy	Lecture & Question and Answer & Discussion
5	Reading	E-Commerce Types	Lecture & Question and Answer & Discussion
6	Reading	E- Commerce Plan	Lecture & Question and Answer & Discussion
7	Reading	E-Commerce Legal, Ethics and Tax Rules	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	Innovations Emerged in the Market Through Internet	Lecture & Question and Answer & Discussion
10	Reading	Brand Loyalty for Websites	Lecture & Question and Answer & Discussion
11	Reading	E-Marketing and Marketing Strategies Integrated to Internet	Lecture & Question and Answer & Discussion
12	Reading	Cyber Security	Lecture & Question and Answer & Discussion
13	Reading	E-Commerce Software and Hardware	Lecture & Question and Answer & Discussion
14	Reading	Discussions on Current Topics About E-Commerce	Lecture & Question and Answer & Discussion
15	Reading	General Revision	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Cakirer, M. A. (2013). Elektronik Ticaret. Bursa: Ekin Press.
Kırcova, I. (2012). Internette Pazarlama. Istanbul: Beta Publications.
Dokur, S. ve Erbaslar, G. (2012). Elektronik Ticaret. Ankara: Nobel Academic Publications
Metin, I. (2012). Ihracat ve Ithalatcilar Icin Elektronik Ticaret. 1st Edition, Ankara: Nobel Academic Publications.
Manzoor, A. (2012). E-Commerce. Germany: LAP Lambert Academic Publishing.
Altınok, S., Sugözü, İ. Ve Çetinkaya, M. (2003). Geleneksel Ticaretten Yeni Ekonomiye Elektronik Ticaretin Temel Ekonomik Etkiler. http://inet-tr.org.tr/inetconf9/bildiri/89.pdf

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic theories of microeconomics and macroeconomics by benefiting from assumptions and axioms.				3
2	Recognize the entries in the book and financial balance sheet of the business organization.			2
3	Define concepts, theories and principles of basic and subfields of international trade by adhering to the background knowledge.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Summarize historical development of the international trade theories by adhering to the chronological order.					4
2	Use theoretical knowledge gained in the field of international trade in occupational practices and daily life.					4
3	Solve financial and legal problems confronted in international trade practices.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate statistical raw data by benefiting from computer programs and relate data with one another in consideration of theoretical knowledge.					4
2	Evaluate developments in the world in consideration of common courses in the faculty with an intellectual perspective.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events and facts in international trade based on advanced knowledge and skills from an analytical and systematic holistic view.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate knowledge about economic globalization and internationalization with current knowledge in the field.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Examine current economic policies applied over the gained advanced knowledge and skills by a critical approach.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain demands in written or verbally by using the foreign language skill in business and social life effectively.				3
2	Tell knowledge, thoughts and solution offers regarding subjects in international trade to relevant stakeholders demands in written or verbally.					4
3	Design a healthy communication network for themselves in the business world by using social life skills.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze current issues, events and problems by benefiting from theoretical and historical knowledge of international trade and economics.				3
2	Develop suggestions for international trade policies by determining economic problems in the macro level.				3
3	Apply commercial applications in consideration of knowledge gained in financing and management of international trade by being inclusive of international market					4
4	Discuss the effects of commercial and financial globalization processes on the income distribution, by benefiting from data.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	2	2
Preparation for the Final Exam	5	7	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	39	0	175