STRATEGIC MANAGEMENT IN AVIATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIY315	STRATEGIC MANAGEMENT IN AVIATION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. HAKAN ÖZCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to discuss the theoretical knowledge about strategic management in aviation and to develop a strategic perspective.
Contents of the Course Unit:	Contents of the course include the subjects such as definition of Strategic Management, Strategic Management Process in Aviation, SWOT Analysis in Aviation, System Approach in Aviation, Aviation Competition Factors and Strategy, Strategic Benefit and Portfolio Analysis Techniques in Aviation, Strategic Alternative Types in Aviation, Strategic Positioning in Aviation, Global Strategies in Aviation, Aviation Competitiveness and Differentiation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Identify the basic concepts related to Strategic Management in aviation.
Explain the stages of Strategic Management in aviation.
Classify strategy alternatives in aviation.
Do a SWOT analysis related to aviation.
Compare the competition factors with strategies in aviation.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	READING	Basic concepts of Strategic Management in aviation	Lecture, Question and Answer, Discussion
2	READING	Definition of Strategic Management, Strategic Management Process in Aviation	Lecture, Question and Answer, Discussion
3	READING	Phases of Strategic Management Process	Lecture, Question and Answer, Discussion
4	READING	SWOT Analysis in Aviation I	Lecture, Question and Answer, Discussion
5	READING	SWOT Analysis in Aviation II	Lecture, Question and Answer, Discussion
6	READING	System Approach in Aviation	Lecture, Question and Answer, Discussion
7	READING	Strategic Benefit and Portfolio Analysis Techniques in Aviation	Lecture, Question and Answer, Discussion
8	-	MID-TERM EXAM	-
9	READING	Strategic Benefit and Portfolio Analysis Techniques in Aviation	Lecture, Question and Answer, Discussion
10	READING	Strategic Alternative Types in Aviation; Growth Strategies; Slow Growth Strategies; Saving Strategies; Combined Strategies	Lecture, Question and Answer, Discussion
11	READING	Strategic Positioning in Aviation	Lecture, Question and Answer, Discussion
12	READING	Global Strategies in Aviation	Lecture, Question and Answer, Discussion
13	READING	Aviation Competitiveness Factors and Strategies	Lecture, Question and Answer, Discussion
14	READING	Aviation Competitiveness and Differentiation	Lecture, Question and Answer, Discussion
15	READING	General Evaluation in Strategic Management in Aviation	Lecture, Question and Answer, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Doganis, R. (2006), The Airline Business, Second Edition, Routledge
KANBUR, E., & KARAKAVUZ, H. (2017). Stratejik Yonetim Kapsaminda Kuresel Havayolu Isbirliklerinin SWOT Analizi. Journal of Aviation, 1(2), 74-86.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define basic concepts related with banking, insurance and finance.	0
2	Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate banking and insurance applications to financial theories, mathematical and statistical methods.	0
2	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the planning and implementation process in banking and insurance transactions.		1
2	Provide solutions for the problems encountered in banking and insurance transactions.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use theoretical and practical knowledge in the field of banking and insurance transactions.	0
2	By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.		1
2	Use the computer programs related with field in banking and insurance transactions.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.	0
2	Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze financial data related to his / her field.	0
2	Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	15	30
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	2	13	26
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	126