Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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BAY307 | MARKETING IN BANKING | 5 | 3 | 3 | 5 |
Objectives and Contents |
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Objectives: | The objective of this course is to help students gain basic knowledge and skills about the basic concepts and applications of modern marketing. |
Content: | Contents of the course include; marketing, service marketing, marketing in banking, factors affecting service quality, pricing, distribution of services, promotion, target market, segmentation, positioning. |