İLETİŞİM ETİĞİ VE SOSYAL SORUMLULUK DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
HRY224	İLETİŞİM ETİĞİ VE SOSYAL SORUMLULUK	4	3	3	6

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assoc.Prof. EMEL TOZLU ÖZTAY
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi	Doç.Dr. ZEYNEP BURCU ŞAHİN
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course aims to convey the social responsibility and ethical values that are needed today.
İçerik:	The contents of the course include the subjects such as the historical process of ethics, examples of professional ethics, the concept of communication ethics, the relationship between social responsibility and ethics, examples of social responsibility campaigns.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Define the ethical responsibility behaviour in the field of communication conceptually.
Distinguish concepts of ethics and occupational ethics.
Interpret the concept of ethics through the examples from the press.
Explain the importance of the concept of ethics in social responsibility campaigns.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	The related subject in the coursebook - Presentation	Ethics concept	Lecture & Question and Answer & Discussion
2	The related subject in the coursebook - Presentation	Historical process of ethics and ethical theories	Lecture & Question and Answer & Discussion
3	The related subject in the coursebook - Presentation	Definition, process and stages of applied ethics concept	Lecture & Question and Answer & Discussion
4	The related subject in the coursebook - Presentation	Universality and relativity of ethical rules	Lecture & Question and Answer & Discussion
5	The related subject in the coursebook - Presentation	Examples of business ethics: medical ethics, architecture ethics	Lecture & Question and Answer & Discussion
6	The related subject in the coursebook - Presentation	Communication ethics	Lecture & Question and Answer & Discussion
7	The related subject in the coursebook - Presentation	Social responsibility concept and its development	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook - Presentation,General Revision	Ethical framework of corporate social responsibility	Lecture & Question and Answer & Discussion
10	The related subject in the coursebook - Presentation	Media-Ethics- historical development of the social responsibility	Lecture & Question and Answer & Discussion
11	The related subject in the coursebook - Presentation	Examples of social responsibility campaigns	Lecture & Question and Answer & Discussion
12	The related subject in the coursebook - Presentation	Examples of social responsibility campaigns	Lecture & Question and Answer & Discussion
13	The related subject in the coursebook - Presentation	Analysis of social responsibility campaigns in the ethical context	Lecture & Question and Answer & Discussion
14	The related subject in the coursebook - Presentation	Analysis of social responsibility campaigns in the ethical context	Lecture & Question and Answer & Discussion
15	The related subject in the coursebook - Presentation,General Revision	General Revision	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Bulbul, R. (2001). Iletisim ve Etik,Ankara: Nobel Publications
Duran, R., Irvan S., Ilkez F. (2009). Medya, Etik ve Hukuk, İstanbul:IPS Iletisim Vakfi, Publications
Kilic T. (2017). Etik ve Sosyal Sorumluluk: İlgili Kavramlar ve Aralarindaki İlişkiler, Gazi Bookstore
Wueste E., D. (1994). Professional Ethic and Social Responsibility
Zschietzschmann, P. (2006). Ethics and Social Responsibility, Grin Verlag

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.					4

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.				3
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.					4

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.				3
2	Using field knowledge, identify and solve problems related to field.					4

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.					4
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.					4

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.					4
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.				3
3	Designs a communication plan by taking responsibility in case of problems related to the field.				3

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.					4

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.			2
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.						5

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.					4
2	Analyze and interpret the social and global impacts of issues related with communication.					4
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.				3

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	4	40
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	2	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	159