COMMUNICATION ETHIC AND SOCIAL RESPONSIBILITY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY224	COMMUNICATION ETHIC AND SOCIAL RESPONSIBILITY	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to convey the social responsibility and ethical values that are needed today.
Contents of the Course Unit:	The contents of the course include the subjects such as the historical process of ethics, examples of professional ethics, the concept of communication ethics, the relationship between social responsibility and ethics, examples of social responsibility campaigns.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the ethical responsibility behaviour in the field of communication conceptually.
Distinguish concepts of ethics and occupational ethics.
Interpret the concept of ethics through the examples from the press.
Explain the importance of the concept of ethics in social responsibility campaigns.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The related subject in the coursebook - Presentation	Ethics concept	Lecture & Question and Answer & Discussion
2	The related subject in the coursebook - Presentation	Historical process of ethics and ethical theories	Lecture & Question and Answer & Discussion
3	The related subject in the coursebook - Presentation	Definition, process and stages of applied ethics concept	Lecture & Question and Answer & Discussion
4	The related subject in the coursebook - Presentation	Universality and relativity of ethical rules	Lecture & Question and Answer & Discussion
5	The related subject in the coursebook - Presentation	Examples of business ethics: medical ethics, architecture ethics	Lecture & Question and Answer & Discussion
6	The related subject in the coursebook - Presentation	Communication ethics	Lecture & Question and Answer & Discussion
7	The related subject in the coursebook - Presentation	Social responsibility concept and its development	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook - Presentation,General Revision	Ethical framework of corporate social responsibility	Lecture & Question and Answer & Discussion
10	The related subject in the coursebook - Presentation	Media-Ethics- historical development of the social responsibility	Lecture & Question and Answer & Discussion
11	The related subject in the coursebook - Presentation	Examples of social responsibility campaigns	Lecture & Question and Answer & Discussion
12	The related subject in the coursebook - Presentation	Examples of social responsibility campaigns	Lecture & Question and Answer & Discussion
13	The related subject in the coursebook - Presentation	Analysis of social responsibility campaigns in the ethical context	Lecture & Question and Answer & Discussion
14	The related subject in the coursebook - Presentation	Analysis of social responsibility campaigns in the ethical context	Lecture & Question and Answer & Discussion
15	The related subject in the coursebook - Presentation,General Revision	General Revision	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Bulbul, R. (2001). Iletisim ve Etik,Ankara: Nobel Publications
Duran, R., Irvan S., Ilkez F. (2009). Medya, Etik ve Hukuk, İstanbul:IPS Iletisim Vakfi, Publications
Kilic T. (2017). Etik ve Sosyal Sorumluluk: İlgili Kavramlar ve Aralarindaki İlişkiler, Gazi Bookstore
Wueste E., D. (1994). Professional Ethic and Social Responsibility
Zschietzschmann, P. (2006). Ethics and Social Responsibility, Grin Verlag

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.				3
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.				3
2	Using field knowledge, identify and solve problems related to field.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.					4
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.					4
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.				3
3	Designs a communication plan by taking responsibility in case of problems related to the field.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.			2
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.					4
2	Analyze and interpret the social and global impacts of issues related with communication.					4
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	4	40
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	2	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	159