1 |
Relevant chapters of the coursebook |
Basic concepts of marketing - 1 |
Lecturing, presentation |
2 |
Relevant chapters of the coursebook |
Basic concepts of marketing - 2 |
Lecturing, presentation |
3 |
Relevant chapters of the coursebook |
Strategic Marketing Planning |
Lecturing, presentation |
4 |
Relevant chapters of the coursebook |
SWOT - PESTEL and Industry Analysis |
Lecturing, presentation |
5 |
Relevant chapters of the coursebook |
Market segmentation |
Lecturing, presentation |
6 |
Relevant chapters of the coursebook |
Target market selection |
Lecturing, presentation |
7 |
Relevant chapters of the coursebook |
Review before mid-term |
Lecturing, presentation |
8 |
- |
MID-TERM EXAM |
- |
9 |
Relevant chapters of the coursebook |
Product and Brand Decisions |
Lecturing, presentation |
10 |
Relevant chapters of the coursebook |
Price and pricing decisions |
Lecturing, presentation |
11 |
Relevant chapters of the coursebook |
Distribution (place) decisions |
Lecturing, presentation |
12 |
Relevant chapters of the coursebook |
Retail, wholesaler and logistics |
Lecturing, presentation |
13 |
Relevant chapters of the coursebook |
Promotion and marketing communication |
Lecturing, presentation |
14 |
Relevant chapters of the coursebook |
Advertising, PR, sales and sales development |
Lecturing, presentation |
15 |
Relevant chapters of the coursebook |
Review before final |
Lecturing, presentation |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |