1 |
Reading, Lecture and Presentation |
Course Content |
Lecture, question-answer, discussion |
2 |
Reading, Lecture and Presentation |
Reputation Concept |
Lecture, question-answer, discussion |
3 |
Reading, Lecture and Presentation |
Reputation Management |
Lecture, question-answer, discussion |
4 |
Reading, Lecture and Presentation |
Corporate Identity Concept |
Lecture, question-answer, discussion |
5 |
Reading, Lecture and Presentation |
Corporate Image Concept, Corporate Image Components |
Lecture, question-answer, discussion |
6 |
Reading, Lecture and Presentation |
Creating an Organization Image |
Lecture, question-answer, discussion |
7 |
Reading, Lecture and Presentation |
Relationship between Corporate Identity and Corporate Image Concepts |
Lecture, question-answer, discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading, Lecture and Presentation |
Corporate Reputation Components |
Lecture, question-answer, discussion |
10 |
Reading, Lecture and Presentation |
Corporate Reputation Creation |
Lecture, question-answer, discussion |
11 |
Reading, Lecture and Presentation |
Reputation Management and Corporate Communication |
Lecture, question-answer, discussion |
12 |
Reading, Lecture and Presentation |
Social Responsibility and Reputation Relationship |
Lecture, question-answer, discussion |
13 |
Reading, Lecture and Presentation |
Social Responsibility and Reputation Relationship |
Lecture, question-answer, discussion |
14 |
Reading, Lecture and Presentation |
Corporate Reputation Management-Sample Projects |
Lecture, question-answer, discussion |
15 |
Reading, Lecture and Presentation |
Corporate Reputation Management-Sample Projects |
Lecture, question-answer, discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |