Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY319 | REPUTATION MANAGEMENT | 5 | 3 | 3 | 5 |
Objectives and Contents |
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Objectives: | The aim of the course; The aim of the course is to provide the students with the necessary methods and theoretical knowledge in order to provide the image and reputation they want to create against their target groups. |
Content: | The content of the course covers the concepts of reputation concept, reputation management, corporate identity, corporate image, relationship between these concepts and reputation. |