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PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT317 PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. NEZİR KÖSE
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to develop students' techniques and skills in presentation and to enable students to apply their skills in order to give active and effective message to the target audience in the field of public relations and advertising with a presentation or project.
Contents of the Course Unit: Contents of the course include the subjects as in listing the preparation stages of the presentation, specifying the importance of preparing the content, listing the forms of content, explaining the effective presentation techniques, teaching the use of the PowerPoint presentation program.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define at least 3 of the items required for presentation
Explain the effects of verbal and non-verbal forms of communication and compare their differences
Infer about what the audience understands by taking questions from the audience after the presentation
Prepare active and effective presentations with different presentation techniques

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction to Effective Presentation Techniques Lecture & Question and Answer
2 Reading the related subject in the coursebook Importance of Presentation Skills in Public Relations Lecture & Question and Answer
3 Reading the related subject in the coursebook Importance of Presentation Skills in Advertising Lecture & Question and Answer
4 Reading the related subject in the coursebook PowerPoint Presentation File Preparation Techniques Lecture & Question and Answer
5 Reading the related subject in the coursebook Points to Consider in an Effective Presentation Lecture & Question and Answer
6 Reading the related subject in the coursebook, Literature Review, Article Summary Techniques for Presenting Freely Lecture & Question and Answer
7 Literature Review, Reading the related subject in the coursebook Body Language in Presentation Lecture & Question and Answer
8 - Preparing a Presentation -
9 - MID-TERM EXAM -
10 Literature Review, Reading the related subject in the coursebook Behaviour Model Studies in Presentation Lecture & Question and Answer
11 Literature Review, Reading the related subject in the coursebook Rhetoric in Public Relations Lecture & Question and Answer
12 Literature Review, Reading the related subject in the coursebook Using Effective Communication Skills Question and Answer
13 Analysing a Presentation as an example Analysing Successful Presentations Research and Interpretation & Question and Answer
14 - Preparing a Presentation -
15 General Revision Preparation for Final Exams Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Guruz D. (2000) Etkili Sunum Teknikleri. Ankara: Detay Publications
Akim F. (2014) Halkla Iliskilerde Etkili konusma ve Sunum Teknikleri. Istanbul: Derin Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Mid-Term Exam 1 40
Final Exam 1 60
Practice 0 0
Short Exam 0 0
Presentation of Report 0 0
Homework Assessment 0 0
Oral Exam 0 0
Presentation of Thesis 0 0
Presentation of Document 0 0
Expert Assessment 0 0
Computer Based Presentation 0 0
TOTAL 2 100
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences. (Bloom 1)
2
Evaluate the economic environment and overall sustainability of firms. (Bloom 4)

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate principles and concepts of economics and finance with other disciplines. (Bloom 4)
2
Define principles, concepts, methods and theories related with economics and finance. (Bloom 1)

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Interpret the charts and tables related to the field. (Bloom 2)

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the theoretical models of economic policies which have direct or indirect effects by using the facts and dynamics of the economic system.(Bloom 4)
2
Analyze economic and financial reports. ((bloom 4)
3
Use basic mathematics, statistics and econometric methods and tools to solve economic and financial problems. (Bloom 3)
4
Interpret the operation of current economic, political and social events by using institutional information related with Economics and Finance.(Bloom 2)

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Organize economic and financial activities in humanitarian and social terms with adherence to ethics. (Bloom 4).

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop a critical perspective on national and international economic, political, social, financial and development problems. (bloom 6)

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the agenda on economics, politics and social issues and improve himself/ herself. (bloom 6)

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze current issues and problems by using the structure and properties of Macro and Microeconomics and variables. (Bloom 4)
2
Evaluate the effectiveness of the general economic system and public policies and their effects on markets and basic economic variables.(Bloom 4)
3
Analyze the cause and effect relationships between the relevant economic variables. (Bloom 4)
4
Evaluate the expected trends and portfolio analyzes in interest and exchange rates within the framework of the general financial system. (Bloom 4)

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 42
Preliminary & Further Study 14 42
Land Surveying 0 0
Group Work 0 0
Laboratory 0 0
Reading 9 18
Assignment (Homework) 2 10
Project Work 0 0
Seminar 0 0
Internship 0 0
Technical Visit 0 0
Web Based Learning 0 0
Implementation/Application/Practice 0 0
Practice at a workplace 0 0
Occupational Activity 0 0
Social Activity 0 0
Thesis Work 0 0
Field Study 0 0
Report Writing 0 0
Final Exam 1 1
Preparation for the Final Exam 1 7
Mid-Term Exam 1 1
Preparation for the Mid-Term Exam 1 6
Short Exam 0 0
Preparation for the Short Exam 0 0
TOTAL 43 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0