| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT104 | INTRODUCTION TO ADVERTISING | 2 | 3 | 3 | 6 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to explain the advertising planning process and the objectives of the advertisement by drawing a general framework on the concept of advertising and through examples. |
| Content: | Contents of the course include the subjects as in memorizing the properties of advertising, memorizing the functions of advertising, classification of advertisements, discussion of the effects of advertising, sampling of advertising. |