BEING PERSONAL BRAND AND INNOVATION COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY323 |
BEING PERSONAL BRAND AND INNOVATION |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explains the concepts of brand phenomenon. |
| Examplify of the stages of brand management process. |
| Relate between personal goals and brand. |
| Compare the individual and institutional differences of brand value. |