Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT434 | PUBLICITY IN TOURISM | 5 | 3 | 3 | 5 |
Objectives and Contents |
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Objectives: | This course aims to explain the process of campaigning in tourism and to evaluate how public relations and advertising methods are used in this process. |
Content: | Contents of the course include the subjects as in definition of tourist concept, evaluation of tourism campaigns, analysis of the structure of communication in tourism enterprises, explanation of the concept of personal communication, discussion of propaganda practices, list the benefits of duplex communication, evaluation of examples of creative approaches to image development. |