1 |
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Characteristics of Financial Services, Classification of Financial Products and Services, Marketing Strategies- Basic Concepts |
Lecture & Discussion & Case Methods, Interactive Web Tools |
2 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Strategic Marketing Plan in Financial Services Marketing: macro and micro environment relationship and market analysis |
Lecture & Discussion & Case Methods, Interactive Web Tools |
3 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Internationalization strategies for financial services - case study |
Lecture & Discussion & Case Methods, Interactive Web Tools |
4 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Consumer behavior in the marketing of financial services |
Lecture & Discussion & Case Methods, Interactive Web Tools |
5 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Financial Services Market Segmentation, Target Market Determination and Positioning |
Lecture & Discussion & Case Methods, Interactive Web Tools |
6 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Financial Services Marketing Mix - product, price, promotion, distribution channels policies |
Lecture & Discussion & Case Methods, Interactive Web Tools |
7 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Financial Services Marketing Mix - product, price, promotion, distribution channels policies |
Lecture & Discussion & Case Methods, Interactive Web Tools |
8 |
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MID-TERM EXAM |
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9 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Review of Lecture |
Lecture & Discussion & Case Methods, Interactive Web Tools |
10 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Customer Relationship Management and Applications in Financial Services Marketing-Customer Satisfaction, Perceived Value |
Lecture & Discussion & Case Methods, Interactive Web Tools |
11 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Service transfer process and service quality models - article discussion |
Lecture & Discussion & Case Methods, Interactive Web Tools |
12 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Branding Strategies in Financial Services Marketing- case study |
Lecture & Discussion & Case Methods, Interactive Web Tools |
13 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Internet Applications in Financial Services Marketing - creating websites, customer satisfaction |
Lecture & Discussion & Case Methods, Interactive Web Tools |
14 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Sales Techniques of Financial Services - Ideal Sales Process, After Sales Services |
Lecture & Discussion & Case Methods, Interactive Web Tools |
15 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Review of Lecture |
Lecture & Discussion & Case Methods, Interactive Web Tools |
16 |
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FINAL EXAM |
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17 |
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FINAL EXAM |
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