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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

FINANCIAL SERVICE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BAY324 FINANCIAL SERVICE MARKETING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Characteristics of Financial Services, Classification of Financial Products and Services, Marketing Strategies- Basic Concepts Lecture & Discussion & Case Methods, Interactive Web Tools
2 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Strategic Marketing Plan in Financial Services Marketing: macro and micro environment relationship and market analysis Lecture & Discussion & Case Methods, Interactive Web Tools
3 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Internationalization strategies for financial services - case study Lecture & Discussion & Case Methods, Interactive Web Tools
4 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Consumer behavior in the marketing of financial services Lecture & Discussion & Case Methods, Interactive Web Tools
5 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Financial Services Market Segmentation, Target Market Determination and Positioning Lecture & Discussion & Case Methods, Interactive Web Tools
6 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Financial Services Marketing Mix - product, price, promotion, distribution channels policies Lecture & Discussion & Case Methods, Interactive Web Tools
7 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Financial Services Marketing Mix - product, price, promotion, distribution channels policies Lecture & Discussion & Case Methods, Interactive Web Tools
8 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Review of Lecture Lecture & Discussion & Case Methods, Interactive Web Tools
9 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Customer Relationship Management and Applications in Financial Services Marketing-Customer Satisfaction, Perceived Value Lecture & Discussion & Case Methods, Interactive Web Tools
10 - MID-TERM EXAM -
11 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Service transfer process and service quality models - article discussion Lecture & Discussion & Case Methods, Interactive Web Tools
12 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Branding Strategies in Financial Services Marketing- case study Lecture & Discussion & Case Methods, Interactive Web Tools
13 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Internet Applications in Financial Services Marketing - creating websites, customer satisfaction Lecture & Discussion & Case Methods, Interactive Web Tools
14 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Sales Techniques of Financial Services - Ideal Sales Process, After Sales Services Lecture & Discussion & Case Methods, Interactive Web Tools
15 Reading the related subjects in the coursebook, following developments, macro-economic data and markets Review of Lecture Lecture & Discussion & Case Methods, Interactive Web Tools
16 - FINAL EXAM -
17 - FINAL EXAM -