| 1 |
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Characteristics of Financial Services, Classification of Financial Products and Services, Marketing Strategies- Basic Concepts |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 2 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Strategic Marketing Plan in Financial Services Marketing: macro and micro environment relationship and market analysis |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 3 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Internationalization strategies for financial services - case study |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 4 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Consumer behavior in the marketing of financial services |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 5 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Financial Services Market Segmentation, Target Market Determination and Positioning |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 6 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Financial Services Marketing Mix - product, price, promotion, distribution channels policies |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 7 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Financial Services Marketing Mix - product, price, promotion, distribution channels policies |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 8 |
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MID-TERM EXAM |
- |
| 9 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Review of Lecture |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 10 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Customer Relationship Management and Applications in Financial Services Marketing-Customer Satisfaction, Perceived Value |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 11 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Service transfer process and service quality models - article discussion |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 12 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Branding Strategies in Financial Services Marketing- case study |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 13 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Internet Applications in Financial Services Marketing - creating websites, customer satisfaction |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 14 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Sales Techniques of Financial Services - Ideal Sales Process, After Sales Services |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 15 |
Reading the related subjects in the coursebook, following developments, macro-economic data and markets |
Review of Lecture |
Lecture & Discussion & Case Methods, Interactive Web Tools |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
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