REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
HRY319 |
REPUTATION MANAGEMENT |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Define the concept of reputation and clearly indicate its importance. |
Lists the reputation management process. |
Determine elationship between reputation and corporate identity. |
Categorize the practices of media organizations for reputation management purposes. |
Analyze the reflections of reputation management on corporate communication. |