REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY319 |
REPUTATION MANAGEMENT |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the concept of reputation and clearly indicate its importance. |
| Lists the reputation management process. |
| Determine elationship between reputation and corporate identity. |
| Categorize the practices of media organizations for reputation management purposes. |
| Analyze the reflections of reputation management on corporate communication. |