Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT335 | PLANNING AND MANAGEMENT IN PUBLIC RELATIONS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | Assist.Prof. İLKNUR GÜMÜŞ |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to establish the concept of public relations and the steps to be followed in a public relations study and to form the foundation for the students to create campaigns by discussing the steps of creating strategic plans and activity plans in the light of sample practices. |
Contents of the Course Unit: | Contents of the course include the subjects as in Defining the concept of public relations, listing the fields of practices of public relations, summarizing the steps of the activity planning, assessment of a sample public relations campaign, making strategic plan. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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List planning steps in public relations campaigns |
Present a presentation about basic knowledge and practice areas of public relations |
Develop public relations and management planning according to public relations planning criteria |
Choose appropriate methods and tools for targeted communication purposes in public relations practices |
Apply a public relations campaign following the planning and management steps |
Analyze public relations management processes through a case study |
Combine the institution's overall targets and plans with public relations strategy in a compatible way |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Literature Review Reading the related subject in the coursebook | Presentation of Course Content | Lecture & Question and Answer |
2 | Literature Review Reading the related subject in the coursebook | What is the project, Project's scope and content, Project Management, Project for Public Relations in the 21st century, Turkey Project Awards, Project management in Public Relations | Lecture & Question and Answer |
3 | Literature Review Reading the related subject in the coursebook | Public Relations Experts in the 21st century, Project Management Team, Team Leadership, Team Work in Project Management | Lecture & Question and Answer |
4 | Literature Review Reading the related subject in the coursebook | Concept of Agency, Features of the Agency (Services provided), Types of Agency, Public Relations Agency, Professional Association of Public Relations | Lecture & Question and Answer |
5 | Literature Review Reading the related subject in the coursebook | Strategy, Strategic Management and Planning in Public Relations | Lecture & Question and Answer |
6 | Literature Review Reading the related subject in the coursebook | Research in Public Relations Projects I: Importance of Research and Analysis, Research Concept and Types, Research Stages | Lecture & Question and Answer |
7 | Literature Review Reading the related subject in the coursebook | Research in Public Relations Projects II: Public Relations Research, Data Sources and Data Collection Methods in Research, Situation Analysis | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Literature Review Reading the related subject in the coursebook | Planning in Public Relations Projects | Lecture & Question and Answer |
10 | Literature Review Reading the related subject in the coursebook | Application in Public Relations Projects | Lecture & Question and Answer |
11 | Literature Review Reading the related subject in the coursebook | Measurement and Evaluation in Public Relations Projects | Lecture & Question and Answer |
12 | Literature Review Reading the related subject in the coursebook | Public Relations Projects in Virtual Platform | Lecture & Question and Answer & Discussion |
13 | Literature Review Reading the related subject in the coursebook | Project Fields / Subjects in Public Relations | Lecture & Question and Answer |
14 | Literature Review Reading the related subject in the coursebook | Project and Ethics | Lecture & Question and Answer |
15 | Literature Review Reading the related subject in the coursebook, practice on the subject | Analysing Sample Project | Lecture & Question and Answer & Discussion & Analysing Samples |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Başok, N. ve Coşkun Değirmen, G. (2014). Proje Yönetimi. Ankara: Nobel |
Pira, A. G. ve Topsümer, F. (2012). Stratejik Halkla İlişkiler Yönetimi. Seçkin Yayıncılık |
Watson, T., ve Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research and evaluation. Kogan Page Publishers. |
Austin, E. W., ve Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns. Routledge. |
Smith, R. D. (2013). Strategic planning for public relations. Routledge. |
Biber, A. (2003). Halkla İlişkilerde Temel Kavramlar: Tanımlar, Örnekler, Açıklamalar, Kaynaklar. Nobel Yayıncılık |
Becan, C., & Ustakara, F. (2017). Diyalog Teorisi Çerçevesinde İnternet Tabanli İletişim Üzerine Bir Değerlendirme: Halkla İlişkiler Ajanslarinin Web Stratejileri Üzerine Bir İçerik Analizi. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 10(1), 64-84. |
Savaş, S. (2020). Krizleri İtibar Üzerinden Okumak. Şükran Güzin Ilıcak Aydınalp (ed.) Farklı Yönleri ile Kriz ve İletişimi içinde (103-126). Ankara: Nobel Yayınları |
Helgadóttir, H. (2008). The ethical dimension of project management. International Journal of Project Management, 26(7), 743-748. |
Project Management Institute (2017). A guide to the project management body of knowledge (PMBOK®️ Guide) – Sixth Edition. Newtown Square, PA |
Müller, R., & Bredillet, C. (2014). Ethics in project management: some Aristotelian insights. International Journal of Managing Projects in Business. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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1 | |||||
2 |
List the main features of communication in items.
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3 | |||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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4 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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2 | |||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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0 | |||||
3 |
Tell the basic concepts of public relations and advertising in detail.
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5 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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1 | |||||
2 |
Use the leadership, communication and presentation skills in occupational events.
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5 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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2 | |||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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1 | |||||
3 |
Create communication programs within the public relations and advertising campaign.
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3 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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5 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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5 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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4 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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5 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 5 | 5 | 25 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 37 | 0 | 124 |
Total Workload of the Course Unit | 124 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |