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PLANNING AND MANAGEMENT IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT335 PLANNING AND MANAGEMENT IN PUBLIC RELATIONS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit Assoc.Prof.Dr. HÜSEYİN DİKME

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to establish the concept of public relations and the steps to be followed in a public relations study and to form the foundation for the students to create campaigns by discussing the steps of creating strategic plans and activity plans in the light of sample practices.
Contents of the Course Unit: Contents of the course include the subjects as in Defining the concept of public relations, listing the fields of practices of public relations, summarizing the steps of the activity planning, assessment of a sample public relations campaign, making strategic plan.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List planning steps in public relations campaigns
Present a presentation about basic knowledge and practice areas of public relations
Develop public relations and management planning according to public relations planning criteria
Choose appropriate methods and tools for targeted communication purposes in public relations practices
Apply a public relations campaign following the planning and management steps
Analyze public relations management processes through a case study
Combine the institution's overall targets and plans with public relations strategy in a compatible way

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review Reading the related subject in the coursebook What is Public Relations? Historical Development Processes in Public Relations, 4 Public Relations Models by Gruning Lecture & Question and Answer
2 Literature Review Reading the related subject in the coursebook Development Processes in Public Relations in Turkey and Organizational Development (TUHID, IPRA, CERP) Lecture & Question and Answer
3 Literature Review Reading the related subject in the coursebook Corporate Communication and Features of Public Relations Agencies Lecture & Question and Answer
4 Literature Review Reading the related subject in the coursebook Public Relations Areas (Sponsorship, Social Responsibility, Crisis Communication, Image Management, Corporate Identity, Reputation, Relations with Media) Lecture & Question and Answer
5 Literature Review Reading the related subject in the coursebook Connection Between Activity Planning and Management in Public Relations Lecture & Question and Answer
6 Literature Review Reading the related subject in the coursebook Content and Importance of the Strategy Concept Lecture & Question and Answer
7 Literature Review Reading the related subject in the coursebook What is Planning? Place of Public Relations in Planning Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Literature Review Reading the related subject in the coursebook How is the Strategic Planning Conducted in the Activity Management? Lecture & Question and Answer
10 Literature Review Reading the related subject in the coursebook Analysing Planning Steps Lecture & Question and Answer
11 Literature Review Reading the related subject in the coursebook Preparing Activity Offer Lecture & Question and Answer
12 Literature Review Reading the related subject in the coursebook, practice on the subject Analysing Sample Activity Projects Lecture & Question and Answer & Discussion & Analysing Samples
13 Literature Review Reading the related subject in the coursebook Planning Communication Plan Lecture & Question and Answer
14 Literature Review Reading the related subject in the coursebook Projects Detail Plans Lecture & Question and Answer
15 Literature Review Reading the related subject in the coursebook, practice on the subject Analysing Sample Communication Plan Lecture & Question and Answer & Discussion & Analysing Samples
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Biber, A. (2003). Halkla Iliskilerde Temel Kavramlar: Tanımlar, Ornekler, Aciklamalar, Kaynaklar. Nobel Publications
Pira, A. G. ve Topsumer, F. (2012). Stratejik Halkla Iliskiler Yonetimi. Seckin Publications
Watson, T., ve Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research and evaluation. Kogan Page Publishers.
Austin, E. W., ve Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns. Routledge.
Smith, R. D. (2013). Strategic planning for public relations. Routledge.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
1
2
List the main features of communication in items.
3
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
0
3
Tell the basic concepts of public relations and advertising in detail.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
1
2
Use the leadership, communication and presentation skills in occupational events.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
1
3
Create communication programs within the public relations and advertising campaign.
3

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0