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CORPORATE IMAGE MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT338 CORPORATE IMAGE MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Image Concept Lecture & Question and Answer
2 Reading the related subject in the coursebook Image Elements Lecture & Question and Answer
3 Reading the related subject in the coursebook Power of Personal Image Lecture & Question and Answer
4 Reading the related subject in the coursebook Brand Concept and Its Relations with Image Lecture & Question and Answer
5 Reading the related subject in the coursebook Demographic, Geographic, Psychographic Features Effecting Image Lecture & Question and Answer
6 Reading the related subject in the coursebook Image Creating Process Lecture & Question and Answer
7 Reading the related subject in the coursebook Place of Public Relations in Image Creating Lecture & Question and Answer
8 Reading the related subject in the coursebook Place of Advertising in Image Creating Lecture & Question and Answer
9 - MID-TERM EXAM -
10 Reading the related subject in the coursebook Corporate Identity, Corporate Philosophy, Corporate Culture and Corporate Image Lecture & Question and Answer
11 Reading the related subject in the coursebook Reflected and Comprehended Image Lecture & Question and Answer
12 Reading the related subject in the coursebook Stakeholders’ Attitude Against Image Lecture & Question and Answer
13 Reading the related subject in the coursebook Effective Image Management Process Lecture & Question and Answer
14 Literature Review Presentation Homework Lecture & Question and Answer
15 Literature Review Presentation Homework Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -