1 |
Literature Review |
Presentation of Course Content |
Lecture & Question and Answer |
2 |
Literature Review |
Personality, corporate personality, culture, corporate culture 1 |
Lecture & Question and Answer |
3 |
Literature Review |
Personality, corporate personality, culture, corporate culture 2 |
Lecture & Question and Answer |
4 |
Literature Review |
Corporate Culture Elements and types of corporate culture |
Lecture & Question and Answer |
5 |
Literature Review |
Identity and Corporate Identity |
Lecture & Question and Answer |
6 |
Literature Review |
Image concept and corporate image 1: Functions of image |
Lecture & Question and Answer |
7 |
Literature Review |
Image concept and corporate image 2: Factors affecting the continuity of the image and the contribution of the corporate image to the target audiences and the corporations |
Lecture & Question and Answer |
8 |
- |
MID-TERM EXAM |
- |
9 |
Literature Review |
Image Types |
Lecture & Question and Answer |
10 |
Literature Review |
Image and reality relationship / Image gap |
Lecture & Question and Answer |
11 |
Literature Review |
Reputation and Corporate Reputation |
Lecture & Question and Answer |
12 |
Literature Review |
Digital media and image 1: Transformation of communication media |
Lecture & Question and Answer |
13 |
Literature Review |
Digital media and image 2: Functional features of digital media and image |
Lecture & Question and Answer |
14 |
Literature Review |
Digital media and image 3: Digital media platforms used by corporations in the context of image formation and maintenance |
Lecture & Question and Answer |
15 |
Literature Review |
The Importance of Image in the Context of Excellence in Management |
Lecture & Question and Answer |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |