COMMUNICATION THEORIES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI205	COMMUNICATION THEORIES	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit	Assist.Prof. SEYRA KESTEL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to examine the main theories and theorists in the field of communication; to provide students with the reading of both mainstream and critical communication theories.
Contents of the Course Unit:	Evaluation of the concepts of communication, media, mass media, communication theories, communication studies and media studies, and periodization and classifications of communication theories, perspective on media/mass media from the mass society and mass culture approach, strong impact approach and syringe/hypodermic needle model ( Harold Lasswell); communication research based on psychology and social psychology, soporific effect and threshold gatekeeper concepts, limited impact approach, two-stage flow of communication theory and the concept of opinion leader (Paul Lazarsfeld); uses and gratifications theory (Jay Blumler, Herta Herzog, Elihu Katz, Denis McQuail, Chicago School's communication and media research, Mathematical communication theory (Claude Elwood Shannon and Warren Weaver, Cultivation thesis and cultural indicators project (George Gerbner, Michael J. Morgan and Nancy Signorielli), Agenda-setting theory (Maxwell McCombs and Donald Shaw), spiral of silence theory (Elisabeth Noelle-Neumann), "empire and means of communication", "the medium is the message" and "global village" theses (Harold Innis and Marshall McLuhan), the theory of diffusion of innovations (Everett Rogers); the media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye, criticisms of modernization theory, "cultural imperialism", "media imperialism" theses and the political economy of international communication (Herbert Schiller and Armand Mattelart); propaganda model (Noam Chomsky and Edward Herman), Monopolization, Political Economy of Communication and discussion and questioning for measurement and evaluation on the axis of current events constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the concepts of communication, media, mass media, communication theories, communication studies and media studies.
Explains the media concept of mass society and mass culture approach.
Explains communication researches based on psychology and social psychology, the concept of soporific effect and threshold gatekeeper.
Explains mainstream and critical theories.
Explains the criticisms of modernisation theory, "cultural imperialism" and "media imperialism" theses.
Distinguish the main arguments and representatives of mathematical communication theory.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction, introduction of course content and weekly topics	Lecture, Question and answer method
2	Reading a book chapter on the subject	Those who laid the foundations of sociology (Thomas Hobbes, Spinoza, Leipniz, Smith, Montesquieu, Saint Simon); Sociology in the 19th and 20th centuries	Lecture, Question and answer method
3	Reading a book chapter on the subject	Interdisciplinarity in sociology; Basic Approaches in Communication Science (Positive, Interpretive and Critical Realist Approach)	Lecture, Question and answer method
4	Reading a book chapter on the subject	Theories according to ideological foundations: Conservative and Change Paradigms	Lecture, Question and answer method
5	Reading a book chapter on the subject	Mainstream Communication Research and Ideology	Lecture, Question and answer method
6	Reading a book chapter on the subject	Variationist Communication Research and Ideology	Lecture, Question and answer method
7	Reading a book chapter on the subject	Linear Approaches in Mainstream Communication Theories: Laswell Model, Information Theory and Shannon Weaver Model	Lecture, Question and answer method
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Socio-psychological Approaches in Mainstream Communication Theories	Lecture, Question and answer method
10	Reading a book chapter on the subject	Social Approaches in Mainstream Communication Theories	Lecture, Question and answer method
11	Reading a book chapter on the subject	Coherence and Cohesion Theories: Heider's Balance Theory, ABX Objective Balance Theory, Westley and Maclean Model, Cognitive Dissonance Theory	Lecture, Question and answer method
12	Reading a book chapter on the subject	Magic Bullet Theory, Uses and Gratifications Theory, Active and Passive Audience Theory, Agenda Setting Theory, Spiral of Silence Theory	Lecture, Question and answer method
13	Reading a book chapter on the subject	Critical Theories: Frankfurt School 1st, 2nd and 3rd Period	Lecture, Question and answer method
14	Reading a book chapter on the subject	Critical Theories: Frankfurt School 4th Period, Antonio Gramsci and Hegemony, Althusser and Ideological Devices of the State	Lecture, Question and answer method
15	Reading a book chapter on the subject	Semiotics and Linguistic Approaches	Lecture, Question and answer method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Mattelart, A. ve Mattelart, M. (2017). İletişim Kuramları Tarihi, iletişim yayıncılık
Yaylagül, L. (2017), Kitle İletişim Kuramları, Dipnot Yayınevi
Güngör, N. (2016). İletişim: Kuramlar-Yaklaşımlar, Siyasal Kitabevi
Erdoğan, İ. ve Korkmaz A. (2002). Öteki Kuram, Erk Yayınları
Tekinalp, Ş. ve Uzun, R. (2019). İletişim Araştırmaları ve Kuramları, Beta Yayınevi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.				3
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.					4
2	Takes responsibility in accordance with the project objectives as a project manager or participant.						5
3	Sets the purpose and target for the organization / institution.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.					4
2	Shows that he/she understands the continuity of the learning need.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.				3
2	Communicates effectively with stakeholders in the professional field.				3
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.					4
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.						5
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.						5
3	Has the ability to encourage innovations.					4
4	Thinks critically about the organization / institution.					4
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	4	48
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	4	48
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	152