PROGRAMME LEARNING OUTCOMES |
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KNOWLEDGE |
Described in terms of theoretical and factual knowledge. |
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1
Has advanced knowledge in the field.
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2
Uses the basic information in the field of Advertising in interdisciplinary studies.
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SKILLS |
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Described in terms of cognitive and practical skills. |
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1
Has the ability to transfer the knowledge of the field to employees and teammates.
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2
Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.
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3
Creates communication programs within the advertising campaign.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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1
Conducts research and studies on subjects related to the field.
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2
Takes responsibility in accordance with the project objectives as a project manager or participant.
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3
Sets the purpose and target for the organization / institution.
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Learning to Learn |
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1
Evaluates critically the acquired knowledge and skills.
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2
Shows that he/she understands the continuity of the learning need.
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Communication & Social |
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1
Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.
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2
Communicates effectively with stakeholders in the professional field.
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3
Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.
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4
Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
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Occupational and/or Vocational |
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1
Behaves in accordance with organization/institution, business and social ethical values.
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2
Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.
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3
Has the ability to encourage innovations.
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4
Thinks critically about the organization / institution.
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5
Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
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PROGRAMME LEARNING OUTCOMES |
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1
Has advanced knowledge in the field.
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2
Uses the basic information in the field of Advertising in interdisciplinary studies.
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3
Has the ability to transfer the knowledge of the field to employees and teammates.
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4
Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.
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5
Creates communication programs within the advertising campaign.
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6
Conducts research and studies on subjects related to the field.
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7
Takes responsibility in accordance with the project objectives as a project manager or participant.
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8
Sets the purpose and target for the organization / institution.
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9
Evaluates critically the acquired knowledge and skills.
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10
Shows that he/she understands the continuity of the learning need.
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11
Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.
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12
Communicates effectively with stakeholders in the professional field.
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13
Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.
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14
Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
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15
Behaves in accordance with organization/institution, business and social ethical values.
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16
Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.
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17
Has the ability to encourage innovations.
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18
Thinks critically about the organization / institution.
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19
Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
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KNOWLEDGE |
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Theoretical, Factual |
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Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.
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Gains detailed information about the concept of advertising and defines current issues in the field. Uses books and various tools and materials containing up-to-date and detailed information to obtain information on both theoretical and practice.
Interprets the concept of advertising, types and communication theories, taking into account the historical-cultural context.
Gains various information in the field of communication and improves theoretical knowledge about the advertising profession.
Establishes the relationship between the advertising field and the target audience. Also defines how the target audience should direct the communication work in the advertising campaign planning process.
Defines the legal regulations, current regulations, professional ethical values and the legislation and quality standards of the institutions for the advertising field.
The individual, who is informed about the advertising field, also improves their presentation techniques to convey information about this field.
Evaluates the data obtained from quantitative and qualitative research in the field of advertising.
Compares between traditional and current methods of advertising communication studies.
Makes the planning of advertising campaigns carried out in various media communication environments.
In order to create campaign strategies in the field of advertising, applies various research methods and techniques to obtain information from the target market.
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Has advanced knowledge in the field.
Uses the basic information in the field of Advertising in interdisciplinary studies.
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SKILLS |
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Cognitive, Practical |
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Use of advanced theoretical and practical knowledge within the field.
Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field.
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Designs research by utilizing advanced theoretical and applied knowledge gained in the field.
Designs an advertising campaign by analyzing the economic, social and psychological etc. orientation of the target audience.
Evaluates and applies creative thinking methods and techniques while preparing communication work in the field of advertising.
Evaluates and interprets the advertising campaigns and communication strategies of brands in the sector.
Undertakes to design and analyze the advertising campaign process in line with a strategic goal.
Obtains data by conducting various research through the knowledge gained in the field.
Evaluates the information and data obtained about the field.
Interprets the data obtained from various research in the field and improves solutions based on evidence in line with these data.
Implements various stages to identify problems in the advertising field, to obtain data, to apply, to provide solutions and to interpret them.
While preparing an advertising campaign, they design materials and advertising shots for various advertising channels.
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Has the ability to transfer the knowledge of the field to employees and teammates.
Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.
Creates communication programs within the advertising campaign.
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PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
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Autonomy & Responsibility |
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Conduct studies at an advanced level in the field independently.
Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
Planning and managing activities towards the development of subordinates in the framework of a project.
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Applies a work to be carried out in the field independently.
Takes responsibility within the team or individually to solve the complex problems encountered in applications related to the field.
Divides the work among the employees under their responsibility and plans the activities for the development of the employees under them within the framework of a project.
Follows national and international problems in the field of advertising, describes, comments and proposes solutions.
Can express themselves fluently and acquire the ability to present a project by applying various strategies.
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Conducts research and studies on subjects related to the field.
Takes responsibility in accordance with the project objectives as a project manager or participant.
Sets the purpose and target for the organization / institution.
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Learning to Learn |
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Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
Determine learning needs and direct the learning.
Develop positive attitude towards lifelong learning.
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They are able to compare the knowledge they have acquired in their field with their previous knowledge and questions the acquired knowledge with a critical approach.
Determines the learning needs.
They are open to lifelong learning and improve a positive attitude towards this issue.
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Evaluates critically the acquired knowledge and skills.
Shows that he/she understands the continuity of the learning need.
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Communication & Social |
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Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
Organize and implement project and activities for social environment with a sense of social responsibility.
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.
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They are able to describe the solution proposals regarding the problems they see in the field to authorized persons and institutions verbally and in writing.
Describes solution suggestions by supporting their thoughts on the issues related to their field and solution suggestions for problems with quantitative or qualitative data.
With the awareness of social responsibility, organizes and applies projects and activities for the environment.
By using a foreign language at least at the European Language Portfolio B1 General Level, they are able to understand foreign studies in their field, and apply to the field by using their foreign language skills.
Uses information and communication technologies together with computer software by having at least the European Computer Use License Advanced Level required by the field.
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Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.
Communicates effectively with stakeholders in the professional field.
Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.
Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
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Occupational and/or Vocational |
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Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
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Acts in accordance with similar values such as social, scientific, cultural and ethical in the stages of collecting, interpreting, applying and announcing the results of the data related to the field.
Adequately defines concepts such as universality of rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.
In order to produce and distribute content in the field of advertising and to create continuity in this regard, students are able to collect and query the necessary data with scientific methods and use this data as a result of its evaluation.
They can critically evaluate the applications realized in the advertising industry and have the authority to develop creative ideas for needs or to solve any problem.
They are able to apply all kinds of research methods related to the field such as knowing how research to be done in the field of advertising should be, deciding on the type of research to be done, evaluating the data obtained from the research.
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Behaves in accordance with organization/institution, business and social ethical values.
Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.
Has the ability to encourage innovations.
Thinks critically about the organization / institution.
Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
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