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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MEDIA ECONOMY COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY110 MEDIA ECONOMY 2 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading, Presentation, Creating a debate content, following social media. Defining media and economy Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2 Reading, Presentation, Creating a debate content, following social media. Place of printed media in the Turkish media economy Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3 Reading, Presentation, Creating a debate content, following social media. Newspaper incomes; sales Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4 Reading, Presentation, Creating a debate content, following social media. Newspaper incomes and advertisement Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5 Reading, Presentation, Creating a debate content, following social media. 24 January resolutions and impacts of the following period on the press. Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6 Reading, Presentation, Creating a debate content, following social media. Promotion period in Turkish media (lottery) Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7 Reading, Presentation, Creating a debate content, following social media. Subsidies on the press Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8 - MID-TERM EXAM -
9 Reading, Presentation, Creating a debate content, following social media. Operation income and expenditure of newspapers Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10 Reading, Presentation, Creating a debate content, following social media. Migration and its reflections on journalism Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11 Reading, Presentation, Creating a debate content, following social media. History of the Turkish media Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12 Reading, Presentation, Creating a debate content, following social media. TV, Radio, Internet, Newspapers, Magazines and income and expenditure models Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13 Reading, Presentation, Creating a debate content, following social media. CPT (Cost Person Thousand) counting Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14 Reading, Presentation, Creating a debate content, following social media. Place and importance of TV ON the Turkish media economy Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15 Reading, Presentation, Creating a debate content, following social media. Shares of media in the advertisement and change in years Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16 - FINAL EXAM -
17 - FINAL EXAM -