1 |
Reading and literature review |
Structure of Services in International Environment; Characteristics of services, New perspectives in service economy Marketing |
Narration, discussion |
2 |
Reading and literature review |
Service Positioning in International Competitive Markets |
Narration, discussion |
3 |
Reading and literature review |
Distribution of Services by Physical and Electronic Channels |
Narration, discussion |
4 |
Reading and literature review |
Distribution of Services by Physical and Electronic Channels |
Narration, discussion |
5 |
Reading and literature review |
Consumer Behavior of Different Cultures in Service Sector |
Narration, discussion |
6 |
Reading and literature review |
Designing and Managing Service Processes, Managing Employees in the Service Industry to create a competitive advantage |
Narration, discussion |
7 |
Reading and literature review |
Designing and Managing Service Processes, Managing Employees in the Service Industry to create a competitive advantage |
Narration, discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading and literature review |
Communication in service sector, building of relationships and customer loyalty |
Narration, discussion |
10 |
Reading and literature review |
Improving service quality and efficiency |
Narration, discussion |
11 |
Reading and literature review |
Pricing of Services |
Narration, discussion |
12 |
Reading and literature review |
Failure in services and complaint management |
Narration, discussion |
13 |
Reading and literature review |
Examining the services of various sectors in the international field |
Narration, discussion |
14 |
Reading and literature review |
Examining the services of various sectors in the international field |
Narration, discussion |
15 |
Reading and literature review |
Sample Case Analysis |
Narration, discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |