| 1 |
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Overview of course subjects. |
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| 2 |
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Internet revolution: Changes in our lives, our relations and our consumption with the use of the Internet |
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| 3 |
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The development of the media and new trends. |
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| 4 |
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Basic information on using media in digital media: Rich media, advergaming, banner ads, etc., |
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| 5 |
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Social networks: Windows Live, Facebook, Twitter, Friendfeed and Youtube. |
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| 6 |
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Content creation and basic features of a website. |
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| 7 |
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Marking items and the formation of an interactive site. |
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| 8 |
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MID-TERM EXAM |
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| 9 |
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Email marketing and strategies. |
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| 10 |
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Digital marketing and branding: The key to online branding. |
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| 11 |
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Successful local and global campaigns. |
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| 12 |
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Search and search engine marketing. |
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| 13 |
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The dynamics and trends of mobile marketing. |
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| 14 |
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Social media dynamics: Blogs, viral, advertgaming, online seeding. |
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| 15 |
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Management of integrated marketing communications. |
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| 16 |
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FINAL EXAM |
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| 17 |
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FINAL EXAM |
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