| 1 |
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Introduction to the goal and content of the course. Introduction to the primary and subsidiary sources and measurement and evaluation system to be used in the content of the course. General Evaluation in International Human Resources |
Lecture & Question and Answer & Discussion |
| 2 |
Reading |
What is International Public Relations? What is its importance? What are the concepts related to the field? |
Presentation/ Lecture & Question and Answer & Discussion |
| 3 |
Reading |
Factors effecting International Public Relations-I Culture, Country Profile etc. explaining with examples |
Presentation/ Lecture & Question and Answer & Discussion |
| 4 |
Reading |
Factors effecting International Public Relations- II Media- New Media |
Presentation/ Lecture & Question and Answer & Discussion |
| 5 |
Reading |
Public Diplomacy, Public Administration and Lobbying |
Presentation/ Lecture & Question and Answer & Discussion |
| 6 |
Reading |
Country Image and its importance in International Public Relations |
Presentation/ Lecture & Question and Answer & Discussion |
| 7 |
Reading |
Country Brand in International Public Relations and examples |
Presentation/ Lecture & Question and Answer & Discussion |
| 8 |
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MID-TERM EXAM |
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| 9 |
Reading |
General Revision |
Presentation/ Lecture & Question and Answer & Discussion |
| 10 |
Reading |
Discussions on the answers of the midterm exam questions giving information about presentation projects |
Presentation/ Lecture & Question and Answer & Discussion |
| 11 |
Reading |
Student Presentations |
Presentation/ Lecture & Question and Answer & Discussion |
| 12 |
Reading |
Student Presentations |
Presentation/ Lecture & Question and Answer & Discussion |
| 13 |
Reading |
Usage of New Communications Technology in International Public Relations field and examples |
Presentation/ Lecture & Question and Answer & Discussion |
| 14 |
Reading |
IPRA –TUHID International Public Relations campaign examples (Turkey-World) |
Presentation/ Lecture & Question and Answer & Discussion |
| 15 |
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General Revision |
Presentation/ Lecture & Question and Answer & Discussion |
| 16 |
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FINAL EXAM |
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| 17 |
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FINAL EXAM |
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