1 |
Presentation Evaluation, Literature Review |
Concept of brand |
Lecturing and discussion |
2 |
Literature Review, Reading the related subject in the coursebook |
The importance of brand for marketing. |
Lecturing and discussion |
3 |
Reading the related subject in the coursebook |
The concepts related to brand and brand registration. |
Lecturing and discussion |
4 |
Reading the related subject in the coursebook |
Planning the process of strategic brand management process. |
Lecturing and discussion |
5 |
Presentation Evaluation, Literature Review |
Brand equity and the phenomenon of brand loyalty.. |
Lecturing and discussion |
6 |
Reading the related subject in the coursebook |
Other brand equity elements: Brand identity, brand personality, brand image. |
Lecturing and discussion |
7 |
Presentation Evaluation, Literature Review |
Brand creating strategies. |
Lecturing and discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Literature Review, Reading the related subject in the coursebook |
The visual and audial elements of brand. |
Lecturing and discussion |
10 |
Presentation Evaluation, Literature Review |
Brand communication.. |
Lecturing and discussion |
11 |
Presentation Evaluation |
Corporate brand management. |
Lecturing and discussion |
12 |
Literature Review, Reading the related subject in the coursebook |
Global brand management. |
Lecturing and discussion |
13 |
Presentation Evaluation, Literature Review |
A brand renaissance: Brand which is under the effect of digital. |
Lecturing and discussion |
14 |
Literature Review, Reading the related subject in the coursebook |
Marketing programme. |
Lecturing and discussion |
15 |
Presentation Evaluation, Literature Review, Reading the related subject in the coursebook |
Case studies. |
Lecturing and discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |