BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HIT306E |
BRAND MANAGEMENT |
8 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| To have knowledge about concepts related to brand and brand management. |
| To have mastery of branding strategies. |
| Analyzes corporate and global brand management process. |
| Be able to manages the communication of the brand. |