VISUAL COMMUNICATION DESIGN PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS370	VISUAL COMMUNICATION DESIGN	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ÇAĞLA TUĞBERK ARIKER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to convey the theoretical and practical knowledge of visual design to the students.
Contents of the Course Unit:	Application methods of visual design such as color, emphasis, focal point, perception criteria constitute the content of the course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Recognizes the basic techniques of visual design.
Visual perception recognizes the gestalt techniques and interprets an image she sees from this perspective.
Distinguishes the basic applications of visual design such as balance, focal point, rhythm in painting and analyzes a picture in this context.
Explain and apply ratio, proportion / Golden Ratio and composition rules.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading on the subject and examining case studies	Meeting / Information about visual communication and design	Lecture / Question-Answer
2	Reading on the subject and examining case studies	Basic elements of design / General information about line, shape, texture, color, tonal value	Lecture / Question-Answer
3	Reading on the subject and examining case studies	The concept-usage of line in visual design / Line in nature, with its abstract and symbolic meanings	Lecture / Question-Answer / Application
4	Reading on the subject and examining case studies	The concept-use of shape in visual design	Lecture / Question-Answer / Application
5	Reading on the subject and examining case studies	The concept-use of texture in visual design	Lecture / Question-Answer / Application
6	Reading on the subject and examining case studies	The concept-use of tone / tonal value in visual design	Lecture / Question-Answer / Application
7	Reading on the subject and examining case studies	Color / Color codes in visual design RGB and CMYK / Vector and Bitmap image processing	Lecture / Question-Answer / Application
8	-	MID-TERM EXAM	-
9	Reading on the subject and examining case studies	Two-dimensional design / Balance, Visual weight, Symmetry, Asymmetry, Radial Balance, Unity concepts	Lecture / Question-Answer / Application
10	Reading on the subject and examining case studies	Ratio - Proportion / Golden ratio / Composition rules	Lecture / Question-Answer / Application
11	Reading on the subject and examining case studies	Understanding and meaning in visual design / Perception criteria, forming associations	Lecture / Question-Answer / Application
12	Reading on the subject and examining case studies	Understanding and interpretation in visual design / Visual perception and Gestalt techniques	Lecture / Question-Answer / Application
13	Reading on the subject and examining case studies	Evaluation of students' application work	Lecture / Question-Answer / Application
14	Reading on the subject and examining case studies	Evaluation of students' practical work	Lecture / Question-Answer / Application
15	Reading on the subject and examining case studies	Evaluation of students' practical work	Lecture / Question-Answer / Application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Öztuna, Y.; (2007). Görsel İletişimde Temel Tasarım; Yorum Sanat ve Yay.
Uçar, T.F; (2019). Görsel İletişim Ve Grafik Tasarım; İnkılap Publications
Çellek, T.; Sağocak, M.; (2014). Temel Tasarım Sürecinde Yaratıcılık; Grafik Tasarım Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the theories, concepts and principles of the basic and sub-fields of business.
2	Explain business functions and processes based on current scientific sources.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate internationally valid business cases with the theories and concepts of other social sciences.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the theoretical and factual knowledge in business for occupational practices.
2	Solve individual and organizational problems in business life.
3	Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan research and work using knowledge and skills gained in the field of business.
2	Organize the activities for organizational goals and purposes independently.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Criticize advanced knowledge and skills in the field with a critical approach.
2	Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
2	Use the information and communication technology software and equipment required for business.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the social, scientific, cultural and ethical values at the stages of the collection of data, their implementation, interpretation and announcement of results in the field of business.
2	Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	3	15
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	49	0	129