ELEŞTİREL MEDYA OKURYAZARLIĞI PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS374	ELEŞTİREL MEDYA OKURYAZARLIĞI	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ÇAĞLA TUĞBERK ARIKER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to raise awareness about media contents with a basic critical literacy skill, and to convey the relationship between media contents and social, cultural and political economy.
Contents of the Course Unit:	The content of this course is to examine the concepts, models, theories, analysis techniques in critical media literacy and the critical media literacy studies carried out over traditional and new media.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Knows the concept of critical media literacy, its theories, models and analysis techniques.
Recognize the social, cultural and political economy relationship of media.
Analyzes messages in media contents.
Improves the ability to look critically at the messages in media content.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a chapter on the topic	Introduction to Media Studies	Lecture, Question, Answer
2	Reading a chapter on the topic	Critical Media Literacy Basic Definitions and Concepts	Lecture, Question, Answer
3	Reading a chapter on the topic	Models, Theories and Analysis Techniques in Critical Media Literacy	Lecture, Question, Answer
4	Reading a chapter on the topic	Media Literacy Studies in the World	Lecture, Question, Answer
5	Reading a chapter on the topic	Media Literacy Studies in Turkey	Lecture, Question, Answer
6	Reading a chapter on the topic	Content Analysis in Conventional Media	Lecture, Question, Answer
7	Reading a chapter on the topic	Television and Critical Media Literacy	Lecture, Question, Answer
8	-	MID-TERM EXAM	-
9	Reading a chapter on the topic	Cinema and Critical Media Literacy	Lecture, Question, Answer
10	Reading a chapter on the topic	Newspaper - Magazine and Critical Media Literacy	Lecture, Question, Answer
11	Reading a chapter on the topic	Advertising and Critical Media Literacy	Lecture, Question, Answer
12	Reading a chapter on the topic	Content Analysis in New Media	Lecture, Question, Answer
13	Reading a chapter on the topic	Internet - Social Media and Critical Media Literacy	Lecture, Question, Answer
14	Reading a chapter on the topic	Digital Games, Violence and Cyber Bullying	Lecture, Question, Answer
15	Reading a chapter on the topic	Hate Speech and Freedom of Expression in the Media	Lecture, Question, Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Binark, M. ve Gencel, B. M. (2010). Eleştirel Medya Okuryazarlığı Kuramsal Yaklaşımlar ve Uygulamalar. İstanbul: Kalkedon Publications
Adaklı, G. (2006). Türkiye’de Medya Endüstrisi. Neoliberalizm Çağında Mülkiyet ve Kontrol İlişkileri. Ankara: Ütopya Publications
Laughey, D. (2010). Medya Çalışmaları Teoriler ve Yaklaşımlar. (Çev: Ali Toprak). İstanbul: Kalkedon Publications
Stevenson, N. (2008). Medya Kültürleri: Sosyal Teori ve Kitle İletişimi. (Çev: Göze Orhon, Barış Engin Aksoy). Ankara: Ütopya Publications
Alvarado, M., Gutch, Robin. ve Wollen, Tana. (1988). Learning the Media. An Introduction to Media, London: Macmillan Education
Binark, M. ve Gencel Bek, M. (2007). Eleştirel Medya Okuryazarlığı. Kuramsal Yaklaşımlar ve Uygulamalar, İstanbul: Kalkedon.
Baran, S. J. (2004) Media Literacy and Culture, New York: MC Graw Hill.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the theories, concepts and principles of the basic and sub-fields of business.
2	Explain business functions and processes based on current scientific sources.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate internationally valid business cases with the theories and concepts of other social sciences.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the theoretical and factual knowledge in business for occupational practices.
2	Solve individual and organizational problems in business life.
3	Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan research and work using knowledge and skills gained in the field of business.
2	Organize the activities for organizational goals and purposes independently.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Criticize advanced knowledge and skills in the field with a critical approach.
2	Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
2	Use the information and communication technology software and equipment required for business.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the social, scientific, cultural and ethical values at the stages of the collection of data, their implementation, interpretation and announcement of results in the field of business.
2	Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	3	39
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	4	4
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	4	4
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	130