Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT425 | INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. ÇAĞLA TUĞBERK ARIKER |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to assess how public relations are used by different actors in the international context. |
Contents of the Course Unit: | Contents of the course include the subjects as in definition of internationalism, explaining international concepts related to public relations, analysis of samples from Turkey and other countries, listing of international actors, listing the stages of international public relations and advertising campaigns. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define at least 3 of international public relations environments |
List the stages of international public relations and publicity campaign |
Summarize at least 4 concepts of international public relations and publicity |
Summarize the characteristics of at least 2 international public relations actors |
Comparatively analyze the international public relations and publicity campaigns and the international and local campaigns organized in Turkey through case studies |
Evaluate the practices of international public relations through a case study |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Literature review | Defining Public Relations and International Public Relations and Their Goals | Lecture |
2 | Literature review | Relations Between Public Relations and International Relations and International Marketing and Its Importance | Lecture & Question and Answer |
3 | Literature review | Main Problems in terms of International Public Relations | Lecture & Question and Answer |
4 | Literature review | Power and Hegemonial in International Relations | Lecture & Question and Answer |
5 | Literature review | Propaganda in Public Relations | Lecture & Question and Answer |
6 | Literature review | Lobbying in Public Relations | Lecture & Question and Answer |
7 | Literature review | Public Opinion Diplomacy in Public Relations | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Literature review | Examples on The Subject, General Revision | Lecture & Question and Answer |
10 | Literature review | Global Brand Definition and Examples for Global Brand | Lecture & Question and Answer |
11 | Literature review | Definition of Sponsorship and Its Features, Sponsorship for Global Brands in terms of Marketing Communication | Lecture & Question and Answer |
12 | Literature review | Sponsorship Examples for Global Brands | Lecture & Question and Answer |
13 | Literature review | Corporate Social Responsibility (KSS) Definition and Its Features, KSS for Global Brands | Lecture & Question and Answer |
14 | Literature review | Crisis Communication and Samples from Global Brands for Crisis Communication | Lecture & Question and Answer |
15 | Literature review | General Revision | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Becerikli, S. Y. (2005). Uluslararasi Halkla Iliskiler, Ankara: Nobel Publications |
Yilmaz, S. (2008). Guc ve Politika, Istanbul: Alfa Publications |
Kotler, P. ve Lee N. (2008). Kurumsal Sosyal Sorumluluk, Istanbul: MediaCat |
Narbay, M. S. (2006). Kriz Iletisimi, Ankara: Nobel Publications |
Botan, C. (1992). International public relations: Critique and reformulation. Public Relations Review, 18(2): 149-159. |
Bardhan, N., ve Weaver, C. K. (Eds.). (2011). Public relations in global cultural contexts: Multi-paradigmatic perspectives. Routledge. |
Sha, B. L. (2006). Cultural identity in the segmentation of publics: An emerging theory of intercultural public relations. Journal of Public Relations Research, 18(1): 45-65. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the theories, concepts and principles of the basic and sub-fields of business.
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2 |
Explain business functions and processes based on current scientific sources.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate internationally valid business cases with the theories and concepts of other social sciences.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the theoretical and factual knowledge in business for occupational practices.
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2 |
Solve individual and organizational problems in business life.
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3 |
Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan research and work using knowledge and skills gained in the field of business.
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2 |
Organize the activities for organizational goals and purposes independently.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Criticize advanced knowledge and skills in the field with a critical approach.
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2 |
Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
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2 |
Use the information and communication technology software and equipment required for business.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the social, scientific, cultural and ethical values at the stages of the collection of data, their implementation, interpretation and announcement of results in the field of business.
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2 |
Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |