STATISTICAL APPLICATIONS IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT321	STATISTICAL APPLICATIONS IN PUBLIC RELATIONS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ÇAĞLA TUĞBERK ARIKER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Objective of this course is to enable students in public relations to be qualified in qualitative and quantitative research designs and to be able to analyze data effectively by using statistical programs.
Contents of the Course Unit:	The contents of the course include topics such as: population, sample, Qualitative Research Design, Quantitative Research Design, questionnaire creation, SPSS usage.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define basic concepts related with qualitative method
Define basic concepts related with quantitative method
Set a research question about public relations and design a research in accordance quantitative or qualitative research processes
Relate research methods to the appropriate methods in the field
Analyze the data by entering SPSS program
Interpret the findings of a research conducted by qualitative or quantitative research method

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to Statistics	Narration, Question-Response, Examination method
2	Reading	Research question, limitation of research	Narration, Question-Response, Examination method
3	Reading	Population and sample	Narration, Question-Response, Examination method
4	Reading	Sample types and sampling methods	Narration, Question-Response, Examination method
5	Reading	Forming a questionnaire; multiple choice, open ended question types	Narration, Question-Response, Examination method
6	Reading	Forming a questionnaire; multiple choice, open ended question types	Narration, Question-Response, Examination method
7	Reading	Introduction to SPSS program; Introduction of menus	Narration, Question-Response, Examination method
8	-	MID-TERM EXAM	-
9	Reading	Explanation of SPSS basic analysis types	Narration, Question-Response, Examination method
10	Reading	Comparison of qualitative and quantitative research methods	Narration, Question-Response, Examination method
11	Reading	Basic concepts in qualitative research; Characteristics of interviews, group interviews and in-depth interviews	Narration, Question-Response, Examination method
12	Reading	Preparation of qualitative research questionnaire; directed and non-directed interview types	Narration, Question-Response, Examination method
13	Reading	Samples from quantitative research methods; report evaluation	Narration, Question-Response, Examination method
14	Reading	Samples from qualitative research methods; report evaluation	Narration, Question-Response, Examination method
15	Reading	Evaluation	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Arslan, D. A. (2017). Sosyal Bilimlerde Araştırma Yöntem ve Teknikleri. İstanbul: Paradigma Akademi Yayınları.
Kümbetoğlu, B. (2005). Sosyoloji ve antropolojide niteliksel yöntem ve araştırma. İstanbul: Bağlam.
Neuman, W.L. (2008). Toplumsal Araştırma Yöntemleri. İstanbul: Yayınodası Yayıncılık.
Köseoğlu, M. ve Yamak, R. (2011). Uygulamalı istatistik. Trabzon: Derya Kitabevi
Baş, T. ve Ulun A. (2008). Nitel araştırma yöntemleri: NVivo 7.0 ile nitel veri analizi. İstanbul: Seçkin

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the theories, concepts and principles of the basic and sub-fields of business.
2	Explain business functions and processes based on current scientific sources.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate internationally valid business cases with the theories and concepts of other social sciences.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the theoretical and factual knowledge in business for occupational practices.
2	Solve individual and organizational problems in business life.
3	Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan research and work using knowledge and skills gained in the field of business.
2	Organize the activities for organizational goals and purposes independently.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Criticize advanced knowledge and skills in the field with a critical approach.
2	Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
2	Use the information and communication technology software and equipment required for business.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the social, scientific, cultural and ethical values at the stages of the collection of data, their implementation, interpretation and announcement of results in the field of business.
2	Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	3	39
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	1	1
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	1	1
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	127