CORPORATE IMAGE MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT338	CORPORATE IMAGE MANAGEMENT	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ÇAĞLA TUĞBERK ARIKER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to create the student's planning ability in the image creation process by introducing general concepts about image.
Contents of the Course Unit:	The course includes topics such as explaining the concept of image, listing the elements of the image, defining image types, sampling the factors affecting the corporate image, interpreting the contribution of image management to consumers and corporations, evaluating the image and reality connection.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Classifies at least 5 of the definitions for corporate image
Explains at least 4 of the corporate image elements correctly
Analyzes the concepts of image formation.
Compares the image desired by the corporations with the image (image gap) formed in the target audiences.
Explain the importance of media tools in the context of image formation and compare media tools in terms of their importance.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	Presentation of Course Content	Lecture & Question and Answer
2	Literature Review	Personality, corporate personality, culture, corporate culture 1	Lecture & Question and Answer
3	Literature Review	Personality, corporate personality, culture, corporate culture 2	Lecture & Question and Answer
4	Literature Review	Corporate Culture Elements and types of corporate culture	Lecture & Question and Answer
5	Literature Review	Identity and Corporate Identity	Lecture & Question and Answer
6	Literature Review	Image concept and corporate image 1: Functions of image	Lecture & Question and Answer
7	Literature Review	Image concept and corporate image 2: Factors affecting the continuity of the image and the contribution of the corporate image to the target audiences and the corporations	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature Review	Image Types	Lecture & Question and Answer
10	Literature Review	Image and reality relationship / Image gap	Lecture & Question and Answer
11	Literature Review	Reputation and Corporate Reputation	Lecture & Question and Answer
12	Literature Review	Digital media and image 1: Transformation of communication media	Lecture & Question and Answer
13	Literature Review	Digital media and image 2: Functional features of digital media and image	Lecture & Question and Answer
14	Literature Review	Digital media and image 3: Digital media platforms used by corporations in the context of image formation and maintenance	Lecture & Question and Answer
15	Literature Review	The Importance of Image in the Context of Excellence in Management	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ilıcak Aydınalp, Ş. G. (2014). İmaj Üretimi. Ankara: Nobel Akademik Yayıncılık
Tuzla, R. (2018). Kurumsal İmaj Yönetimi. Konya: Literatürk Akademia
Abratt, R. (1989). A new approach to the corporate image management process. Journal of marketing management, 5(1): 63-76.
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702.
Bulduklu, Y.(2015).İmaj Yönetimi. İstanbul: İnkılap
Robins, K. (2013). İmaj. Ayrıntı Yayınları
Savaş, S. (2020). İmaj üretiminde dijital medya'nın rolü: Kurumların oluşturmaya çalıştıkları imajın tüketiciye ne oranda yansıdığına yönelik bir çalışma. İstanbul Üniversitesi, Yayınlanmamış Doktora Tezi.
Ali, H. Y., Danish, R. Q., ve Asrar‐ul‐Haq, M. (2020). How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction. Corporate Social Responsibility and Environmental Management, 27(1), 166-177.
Ageeva, E., Melewar, T. C., Foroudi, P., Dennis, C., & Jin, Z. (2018). Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA. Journal of Business Research, 89, 287-304.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the theories, concepts and principles of the basic and sub-fields of business.
2	Explain business functions and processes based on current scientific sources.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate internationally valid business cases with the theories and concepts of other social sciences.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the theoretical and factual knowledge in business for occupational practices.
2	Solve individual and organizational problems in business life.
3	Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan research and work using knowledge and skills gained in the field of business.
2	Organize the activities for organizational goals and purposes independently.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Criticize advanced knowledge and skills in the field with a critical approach.
2	Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
2	Use the information and communication technology software and equipment required for business.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the social, scientific, cultural and ethical values at the stages of the collection of data, their implementation, interpretation and announcement of results in the field of business.
2	Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127