PUBLICITY IN TOURISM PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT434	PUBLICITY IN TOURISM	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ÇAĞLA TUĞBERK ARIKER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to explain the process of campaigning in tourism and to evaluate how public relations and advertising methods are used in this process.
Contents of the Course Unit:	Contents of the course include the subjects as in definition of tourist concept, evaluation of tourism campaigns, analysis of the structure of communication in tourism enterprises, explanation of the concept of personal communication, discussion of propaganda practices, list the benefits of duplex communication, evaluation of examples of creative approaches to image development.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 of the elements that should be considered in conducting public relations and advertising activities in tourism sector
List at least 4 characteristics of the target audience of tourism ads.
Explain the importance of public relations and advertising in tourism sector through a case study
Analyze the creative strategies to attract the interest of tourism consumers with the help of case studies
Evaluate the importance of country image in terms of tourism with the help of the number of tourists visiting the countries

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Tourism Sector	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Communication in Tourism	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Tourism and Public Relations Activities	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Tourism and Advertising Activities	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Advertizing the Country and Creating an Image	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Lobbying	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Communication Management in Tourism Organizations	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Crisis Management	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Suggestions for the Advertisement and Image Problems of Turkey	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Countries with positive Images as an Example and Analysing Past Activities of These Countries	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Advertising Strategies for Touristic Assets of Turkey	Lecture & Question and Answer
13	Reading the related subject in the coursebook, Practice on Samples	Tourism Campaign as an Example	Lecture & Question and Answer & Case Study
14	Reading the related subject in the coursebook, Practice on Samples	Tourism Campaign as an Example	Lecture & Question and Answer & Case Study
15	Reading the related subject in the coursebook, Practice on Samples	Tourism Campaign as an Example	Lecture & Question and Answer & Case Study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Avcıkurt, C. (2010). Turizmde Tanıtma ve Satis Gelistirme. Sakarya: Degisim Publications
Tolunguc, A. (1999). Turizmde Tanıtım ve Reklam. MediaCat Publications
Rizaoglu, B. (2003). Turizmde Tanıtma. Ankara: Detay Publications
Loda, M. D., Norman, W., Backman, K. F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of travel research, 45(3): 259-265.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the theories, concepts and principles of the basic and sub-fields of business.
2	Explain business functions and processes based on current scientific sources.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate internationally valid business cases with the theories and concepts of other social sciences.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the theoretical and factual knowledge in business for occupational practices.
2	Solve individual and organizational problems in business life.
3	Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan research and work using knowledge and skills gained in the field of business.
2	Organize the activities for organizational goals and purposes independently.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Criticize advanced knowledge and skills in the field with a critical approach.
2	Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
2	Use the information and communication technology software and equipment required for business.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the social, scientific, cultural and ethical values at the stages of the collection of data, their implementation, interpretation and announcement of results in the field of business.
2	Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127