Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT440 | MEDIA AND CONSUMER SOCIETY | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. ÇAĞLA TUĞBERK ARIKER |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course is to analyze the capital system by the student based on the relationship between media and consumption. |
Contents of the Course Unit: | The course includes topics such as describing the relationship between media and capital, questioning the foundations of the consumer society, summarizing the thoughts formed in the context of the critique of the capital system, analyzing the function of the media to maintain consumption, the intervention of the capital system in the individual's freedom. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Lists at least 3 characteristics of the culture industry. |
Explain the relationship between media and capital accurately. |
Summarizes the thoughts of at least 3 of the Frankfurt School thinkers/philosopher. |
Compares the thoughts of at least 2 of the thinkers/philosopher who have a positive approach towards popular culture. |
Compares at least 4 of the media channels in the context of consumption power. |
Analyzes the historical stages of the consumer society. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Course introduction | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | The concept of culture and popular culture | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Mass and mass culture concept | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | The concept of consumer society | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Frankfurt School and its thinkers/philosophers | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Birmingham School and its thinkers/philosophers | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Positive approaches to mass culture | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Jean Baudrillard and Michel Foucault | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Communication and political economy | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Mass media / Media and consumption | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Alienation and Public Opinion | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook | Information society | Lecture & Question and Answer |
14 | Reading the related subject in the coursebook | The concept of public sphere | Lecture & Question and Answer |
15 | Reading the related subject in the coursebook | Chicago School | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Baudrillard, J. (2017). Tuketim Toplumu. Istanbul: Ayrinti Publications |
Odabasi, Y. (2017). Tuketim Kultur - Yetinen Toplumdan Tuketen Topluma. Aura Publications |
Baudrillard, J. (2014). Simulakrlar ve Simulasyon. Ankara: Dogu Bati Publications |
Dagtas, B. ve Dagtas, E. (2009). Medya Tuketim Kulturu ve Yasam Tarzları. Ankara: Utopya Publications |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the theories, concepts and principles of the basic and sub-fields of business.
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2 |
Explain business functions and processes based on current scientific sources.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate internationally valid business cases with the theories and concepts of other social sciences.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the theoretical and factual knowledge in business for occupational practices.
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2 |
Solve individual and organizational problems in business life.
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3 |
Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan research and work using knowledge and skills gained in the field of business.
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2 |
Organize the activities for organizational goals and purposes independently.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Criticize advanced knowledge and skills in the field with a critical approach.
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2 |
Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
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2 |
Use the information and communication technology software and equipment required for business.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the social, scientific, cultural and ethical values at the stages of the collection of data, their implementation, interpretation and announcement of results in the field of business.
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2 |
Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |