HEALTH COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT442	HEALTH COMMUNICATION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ÇAĞLA TUĞBERK ARIKER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the students to the field of health communication by explaining the theoretical basis of health communication, to show how the practices are done and to provide students with a health communication campaign.
Contents of the Course Unit:	Contents of the course include the subjects as in Definition of communication concept, listing of characteristics of health communication, Analysis of health communication campaign samples, Discussion of doctor-patient relations, interpreting the social responsibility campaigns of hospitals, creating a health communication campaign.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 definitions of health communication
Evaluate the results after a campaign
Interpret at least 4 approaches to health communication
Design the campaign steps during a campaign
Create a health communication campaign for their institution

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	What is Health Communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Relations Between Doctor and Patients	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Public Health	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Health Communication Concept and Models	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Attitude and Change of Attitude	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Determining Behaviours	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Campaign Process	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Communication Campaign	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Social Responsibility Campaigns	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Media Planning	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Media Planning	Lecture & Question and Answer
13	-	Homework (Campaign Design)	Group Work
14	-	Homework (Campaign Design)	Group Work
15	-	Homework (Campaign Design)	Group Work
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ertekin, I (2017). Saglik Iletisimi. Gece Kitapligi
Ergin, A. (2011). Saglik Hizmetlerinde Ileitisim. Ankara: Ani Publications
Demirel, Y. (2016). Saglik Hizmetlerinde Saglikli İletişim. Ankara: Akademisyen Publications
Dutta-Bergman, M. J. (2005). Theory and practice in health communication campaigns: A critical interrogation. Health communication, 18(2): 103-122.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the theories, concepts and principles of the basic and sub-fields of business.
2	Explain business functions and processes based on current scientific sources.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate internationally valid business cases with the theories and concepts of other social sciences.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the theoretical and factual knowledge in business for occupational practices.
2	Solve individual and organizational problems in business life.
3	Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan research and work using knowledge and skills gained in the field of business.
2	Organize the activities for organizational goals and purposes independently.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Criticize advanced knowledge and skills in the field with a critical approach.
2	Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
2	Use the information and communication technology software and equipment required for business.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the social, scientific, cultural and ethical values at the stages of the collection of data, their implementation, interpretation and announcement of results in the field of business.
2	Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	1	10	10
Laboratory	0	0	0
Reading	11	2	22
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	4	4
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	127