SPORTS BUSİNESS MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SYY327	SPORTS BUSİNESS MANAGEMENT	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. İRFAN KARA
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The objective of the course is to help students gain the knowledge to discuss public and private sports organizations' practices in business strategies and the functioning of problem solving methods related to human resource management in sports businesses.
Contents of the Course Unit:	Contents of the Course include; production factors, marketing strategies, human resources management in sports, sports management review, human resources management in sports enterprises and the problems encountered.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define basic concepts related with sports management
Explain business functions.
Explain marketing strategies in sports management
Discuss the implementation of public and private sports organizations on business strategies.
Explain the problem-solving methods related to human resource management and discuss the functionality of these methods.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Information on purpose and content of the course. Definition and Meaning of Production	Narration, question-response discussion method
2	Literature review	Development of production understanding	Narration, question-response discussion method
3	Reading book related with the subject	Production strategies	Narration, question-response discussion method
4	Literature review and preparing of presentation	Production strategies in sports management, evaluation of student presentations	Narration, Question and Answer, Discussion Method and Applied Group Study
5	Literature review and preparing of presentation	Definition of marketing and development of marketing understanding	Narration, Question and Answer, Discussion Method and Applied Group Study
6	Literature review and preparing of presentation	Marketing strategies	Narration, Question and Answer, Discussion Method and Applied Group Study
7	Literature review and preparing of presentation	Marketing strategies in sports business management	Narration, Question and Answer, Discussion Method and Applied Group Study
8	-	MID-TERM EXAM	-
9	Reading book chapters related with the subject	General review	Narration, question-response discussion method
10	Literature review and preparing of presentation	Concept of public relations and development process	Narration, Question and Answer, Discussion Method and Applied Group Study
11	Literature review and preparing of presentation	Public relations concepts in sports business managements	Narration, Question and Answer, Discussion Method and Applied Group Study
12	Literature review and preparing of presentation	Development process of human resources	Narration, Question and Answer, Discussion Method and Applied Group Study
13	Case study review	Human resources management in sports business managements and problems faced during the process of human resources management	Narration, question-response discussion method
14	Gathering information about the institution to be visited	On-site review of a sports business management (Spor Istanbul A.S.)	Observation and Examination Method
15	Reading book chapters related with the subject	General review	Narration, question-response discussion method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ekenci, G. ve İmamoğlu, A. F. (2002). Spor İşletmeciliği. Nobel Yayın Dağıtım, Ankara.
Ekenci, G. ve İmamoğlu, A. F. (2014). Spor örgütleri için işletme yönetimi. Berikan Yayınevi, Ankara.
Foster, G., O'Reilly, N. ve Dávila, A. (2016). Sports business management: Decision making around the globe. Routledge, New York.
Rosner, S. ve Shropshire, K. (Eds.). (2011). The business of sports. Jones ve Bartlett Publishers. Sudbury, US
Beech, J. G., Beech, J., ve Chadwick, S. (Eds.). (2004). The business of sport management. Pearson Education, Londra.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	125