TOURISM MARKETING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TRP108	TOURISM MARKETING	2	3	3	6

GENERAL INFORMATION
Language of Instruction :	Türkçe
Level of the Course Unit :	ÖNLİSANS, TYY: + 5.Düzey, EQF-LLL: 5.Düzey, QF-EHEA: Kısa Düzey
Type of the Course :	Zorunlu
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Dr.Öğr.Üyesi SERCAN YILDIZ
Instructor(s) of the Course Unit	Öğr.Gör. ARZU ÜNAL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Turizmde pazarlama ve pazarlama kavramları, özellikleri, Pazar türleri, Pazar bölümleme, Pazar seçim stratejileri, karma elemanları gibi pazarlama ile ilgili tüm bilgileri turizm işletmeleri açısından ele alarak öğrencilerde genel bir bilgi dağarcığı oluşturmaktır
Contents of the Course Unit:	Turizm pazarlaması kavramı ve genel tanımlar, turizm pazarı, turistik ürün, turizmde dağıtım sistemi, turizmde tanıtma ve iletişim, turizm pazarlama araştırması uluslararası turizm pazarı ve özelikleri.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
1. Pazarlamanın önemini kavrar. 2. Temel pazarlama kavram ve terimlerini tanımlar. 3. Hizmet pazarlaması kavramlarını açıklar. 4. Turizm pazarlaması terimlerini açıklar. 5. Pazarlama karması elemanlarını ayırt edebilir.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Pazarlama Kavramına Giriş	-
2	-	Hizmet Pazarlaması	-
3	-	Turizm Pazarlaması Genel Kavram ve Terimler	-
4	-	Turizm Pazarlama Çevresi	-
5	-	Turizm Pazarlama Planı	-
6	-	Turizm Pazarı Özellikleri ve Turistik Ürün	-
7	-	Turizmde Satın Alma Davranış	-
8	-	ARA SINAV	-
9	-	Turizmde Hedef Pazar ve Konumlandırma	-
10	-	Turizmde Ürün	-
11	-	Turizmde Fiyat	-
12	-	Turizmde Dağıtım	-
13	-	Turizmde Tutundurma	-
14	-	Turizm Pazarlamasında İnsan ve Fiziksel Kanıt	-
15	-	Turizm Pazarlamasında Süreç	-
16	-	FİNAL	-
17	-	FİNAL	-

SOURCE MATERIALS & RECOMMENDED READING
Prof.Dr. Necdet Hacıoğlu,Turizm Pazarlaması,Ankara,2010,s.1-152

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Possess theoretical and prachiptirtical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Possess theoretical and prachiptirtical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level.			2
2	Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Can use the theoretical and applied knowledge gained in the field as the basis of a further education level.				3
2	By using the acquired knowledge and skills, gains the ability to analyze problems, solve them, see and eliminate situations that may pose problems before they occur.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct studies at basic level within the field independently.			2
2	Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field.			2
3	Conduct activities towards the development of subordinates within a project.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs.				3
2	Direct the education received to a higher education level in the same field or to an occupation in the same level.			2
3	Gain awareness of lifelong learning.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication.			2
2	Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals.				3
3	Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level.			2
4	Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.			2
2	Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker s health and security.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Ders	14	3	42
Derse Ön Hazırlık ve Ders Sonrası Pekiştirme	14	3	42
Arazi Çalışması	0	0	0
Grup Çalışması / Ödevi	0	0	0
Laboratuvar	0	0	0
Okuma	8	3	24
Ödev	0	0	0
Proje Hazırlama	0	0	0
Seminer	0	0	0
Staj	0	0	0
Teknik Gezi	0	0	0
Web Tab. Öğrenme	0	0	0
Uygulama	0	0	0
Yerinde Uygulama	0	0	0
Mesleki Faaliyet	0	0	0
Sosyal Faaliyet	0	0	0
Tez Hazırlama	0	0	0
Alan Çalışması	0	0	0
Rapor Yazma	0	0	0
Final Sınavı	1	3	3
Final Sınavı Hazırlığı	5	3	15
Ara Sınav	1	3	3
Ara Sınav Hazırlığı	5	5	25
Kısa Sınav	0	0	0
Kısa Sınav Hazırlığı	0	0	0
TOPLAM	48	0	154