| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTS316 |
POLITICAL COMMUNICATION |
8 |
3 |
3 |
6 |
GENERAL INFORMATION |
| Language of Instruction : |
Turkish |
| Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
| Type of the Course : |
Elective |
| Mode of Delivery of the Course Unit |
- |
| Coordinator of the Course Unit |
Assist.Prof. BUMİN ÇAĞATAY AKSU |
| Instructor(s) of the Course Unit |
|
| Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
| Objectives of the Course Unit: |
The aim of this course is to define the concepts of political communication, elections, party politics, reflection of political issues and political campaigns in the first place, establishing connections between politics and communication concepts. |
| Contents of the Course Unit: |
Topics include election campaigns, propaganda, structures of political messages, political communication in different forms of administration, culture of democracy, political communication tools and actors, use of these tools. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Examine the concepts and theoretical approaches to political communication through the articles. |
| Relate between the concepts of public opinion, the media, democracy and the public in the direction of the information. |
| Compare campaigns and advertisements carried out by political parties with 8 items over the last election. |
| Interpret the role of political communication in the provision of political legacy and correctly interpret the relationships between media and politics. |
| Design to work with a sample election campaign with group work. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
| Week |
Preparatory |
Topics(Subjects) |
Method |
| 1 |
Literature reading |
Identification and conceptualization of political communication |
Lecture |
| 2 |
Literature reading |
Improvements in political communication |
Lecture |
| 3 |
Literature reading |
Political communication and its relationship to other disciplines |
Lecture |
| 4 |
Literature reading |
Political communication types and techniques |
Lecture |
| 5 |
Literature reading |
Public opinion as a political concept. Media, democracy and public relation |
Lecture |
| 6 |
Literature reading |
Political communications actors |
Lecture |
| 7 |
Literature reading |
Media and political communication |
Lecture |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature reading |
Political communication ethics |
Lecture |
| 10 |
Literature reading |
Political parties and political communication |
Lecture |
| 11 |
Literature reading |
Political campaign and advertising impacton voters |
Lecture |
| 12 |
Literature reading |
The studies of politicians on the image:leaders, images, media |
Lecture |
| 13 |
Literature reading |
Political parties, political communication and election |
Lecture |
| 14 |
Literature reading |
Political communication research |
Lecture |
| 15 |
Literature reading |
Political leaders and campaigns with examples from Turkey and Political leaders and campaigns with examples from world |
Lecture |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
| Course books , supplementary books and other resources. |
ASSESSMENT |
| Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
| Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she has the advanced theoretical and practical knowledge supported by books including main and current knowledge on Health Management's field, practical tools, multimedia educational tools and other supported resources.
|
|
|
|
|
4 |
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she has the knowledge to attain scientific information, track current literature, evaluate and execute datas about Health Management.
|
|
|
|
|
4 |
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can interpret and evaluate scientifically proven datas by using his/her advanced knowledge and skills on Health Management, he/she can identify the problems, analyze them, and solve them with the aid of researches and evidences based his/her professional ethical norms, by sharing the knowledge and being an excellent member of a team.
|
|
|
|
|
4 |
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can train individuals, families and society by using his/her advanced theoretical and practical knowledge on Health Management studies.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can perform a study independently and take responsibility bycooperating with other groups of professions via using his/her advanced knowledge on Health Management.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can evaluatecritically the advanced knowledge and skills on Health Management.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can inform people and institutions relevant to Health Management by citing his/her suggestions about solutions both written and orally, and he/she can listen the requests and expectancies of those contacts.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can gather, interpret, and execute information about Health Management field, and cooperate with people from other relevant disciplines in order to announce the information gathered by paying attention to social, cultural and ethical norms.
|
|
|
|
|
4 |
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
| Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
| Lecture & In-Class Activities |
14 |
3 |
42 |
| Preliminary & Further Study |
14 |
2 |
28 |
| Land Surveying |
0 |
0 |
0 |
| Group Work |
0 |
0 |
0 |
| Laboratory |
0 |
0 |
0 |
| Reading |
10 |
1 |
10 |
| Assignment (Homework) |
0 |
0 |
0 |
| Project Work |
0 |
0 |
0 |
| Seminar |
0 |
0 |
0 |
| Internship |
0 |
0 |
0 |
| Technical Visit |
0 |
0 |
0 |
| Web Based Learning |
0 |
0 |
0 |
| Implementation/Application/Practice |
0 |
0 |
0 |
| Practice at a workplace |
0 |
0 |
0 |
| Occupational Activity |
0 |
0 |
0 |
| Social Activity |
0 |
0 |
0 |
| Thesis Work |
0 |
0 |
0 |
| Field Study |
0 |
0 |
0 |
| Report Writing |
0 |
0 |
0 |
| Final Exam |
1 |
1 |
1 |
| Preparation for the Final Exam |
4 |
10 |
40 |
| Mid-Term Exam |
1 |
1 |
1 |
| Preparation for the Mid-Term Exam |
3 |
9 |
27 |
| Short Exam |
0 |
0 |
0 |
| Preparation for the Short Exam |
0 |
0 |
0 |
| TOTAL |
47 |
0 |
149 |
|
Total Workload of the Course Unit |
149 |
|
|
Workload (h) / 25.5 |
5,8 |
|
|
ECTS Credits allocated for the Course Unit |
6,0 |
|