| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HIT201 |
PLANNING AND MANAGEMENT ON PUBLIC RELATIONS |
5 |
3 |
3 |
6 |
GENERAL INFORMATION |
| Language of Instruction : |
Turkish |
| Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
| Type of the Course : |
Elective |
| Mode of Delivery of the Course Unit |
- |
| Coordinator of the Course Unit |
Assist.Prof. BUMİN ÇAĞATAY AKSU |
| Instructor(s) of the Course Unit |
|
| Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
| Objectives of the Course Unit: |
To provide elements such as concepts of Public Relations and its historical development process, basic principles, steps to be followed in public relations studies, strategic plans, event planning, discussion of sample applications, lectures with student projects is the aim of this course |
| Contents of the Course Unit: |
Public Relations, applied areas, event planning, campaign process and strategy planning |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explain basic information and application areas related to public relations |
| Learn the importance of planning. |
| Define management processes |
| Prepare People's Relations plan |
| Evaluate the projects implemented |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
| Week |
Preparatory |
Topics(Subjects) |
Method |
| 1 |
Reading related topics |
What is Public Relations? Historical development process, Gruning's models |
Presentation |
| 2 |
Reading related topics |
Development of public relations and organizational development in Turkey (TÜHİD, İPRA, CERP) |
Presentation |
| 3 |
Reading related topics |
Features of Corporate Communications and Public Relations Agencies |
Presentation |
| 4 |
Reading related topics |
Public Relations Areas (Sponsorship, Social Responsibility, Crisis Communication, Image Management, Corporate Identity, Reputation, Media Relations) |
Presentation |
| 5 |
Reading related topics |
Event planning and management link in Public Relations. |
Presentation |
| 6 |
Reading related topicsr |
What is the strategy and its importance |
Presentation |
| 7 |
Reading related topics |
What is planning? Position of public relations |
Presentation |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading related topics |
How is strategic planning done in event management? |
Presentation |
| 10 |
Reading related topics |
Examination of planning steps |
Presentation |
| 11 |
Reading related topics |
Preparing an activity proposal |
Presentation |
| 12 |
Reading related topics |
Examination of sample activity projects |
Presentation |
| 13 |
Reading related topics |
Preparation and application of communication plan |
Presentation |
| 14 |
Reading related topics |
Application of project detail plans |
Presentation |
| 15 |
Reading related topics |
Examination of sample communication plan |
Presentation |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
| Lecture Notes / Slides |
ASSESSMENT |
| Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
| Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she has the advanced theoretical and practical knowledge supported by books including main and current knowledge on Health Management's field, practical tools, multimedia educational tools and other supported resources.
|
|
|
|
|
4 |
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she has the knowledge to attain scientific information, track current literature, evaluate and execute datas about Health Management.
|
|
|
|
|
4 |
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can interpret and evaluate scientifically proven datas by using his/her advanced knowledge and skills on Health Management, he/she can identify the problems, analyze them, and solve them with the aid of researches and evidences based his/her professional ethical norms, by sharing the knowledge and being an excellent member of a team.
|
|
|
|
|
4 |
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can train individuals, families and society by using his/her advanced theoretical and practical knowledge on Health Management studies.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can perform a study independently and take responsibility bycooperating with other groups of professions via using his/her advanced knowledge on Health Management.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can evaluatecritically the advanced knowledge and skills on Health Management.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can inform people and institutions relevant to Health Management by citing his/her suggestions about solutions both written and orally, and he/she can listen the requests and expectancies of those contacts.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can gather, interpret, and execute information about Health Management field, and cooperate with people from other relevant disciplines in order to announce the information gathered by paying attention to social, cultural and ethical norms.
|
|
|
|
|
4 |
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
| Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
| Lecture & In-Class Activities |
14 |
3 |
42 |
| Preliminary & Further Study |
14 |
3 |
42 |
| Land Surveying |
0 |
0 |
0 |
| Group Work |
0 |
0 |
0 |
| Laboratory |
0 |
0 |
0 |
| Reading |
14 |
2 |
28 |
| Assignment (Homework) |
0 |
0 |
0 |
| Project Work |
0 |
0 |
0 |
| Seminar |
0 |
0 |
0 |
| Internship |
0 |
0 |
0 |
| Technical Visit |
0 |
0 |
0 |
| Web Based Learning |
0 |
0 |
0 |
| Implementation/Application/Practice |
0 |
0 |
0 |
| Practice at a workplace |
0 |
0 |
0 |
| Occupational Activity |
0 |
0 |
0 |
| Social Activity |
0 |
0 |
0 |
| Thesis Work |
0 |
0 |
0 |
| Field Study |
0 |
0 |
0 |
| Report Writing |
0 |
0 |
0 |
| Final Exam |
1 |
1 |
1 |
| Preparation for the Final Exam |
5 |
4 |
20 |
| Mid-Term Exam |
1 |
1 |
1 |
| Preparation for the Mid-Term Exam |
5 |
4 |
20 |
| Short Exam |
0 |
0 |
0 |
| Preparation for the Short Exam |
0 |
0 |
0 |
| TOTAL |
54 |
0 |
154 |
|
Total Workload of the Course Unit |
154 |
|
|
Workload (h) / 25.5 |
6 |
|
|
ECTS Credits allocated for the Course Unit |
6,0 |
|