Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
MIY208E |
CUSTOMER RELATIONSHIP MANAGEMENT |
8 |
3 |
3 |
6 |
GENERAL INFORMATION |
Language of Instruction : |
English |
Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : |
Elective |
Mode of Delivery of the Course Unit |
- |
Coordinator of the Course Unit |
Assist.Prof. MAHRUK RASHIDI |
Instructor(s) of the Course Unit |
|
Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
Objectives of the Course Unit: |
The aim of this course is to provide the necessary information to enable customers to properly understand the needs of their customers and to make successful advertising work in this context. |
Contents of the Course Unit: |
In this course, deals with the communication model and elements that are determined in the context of the relationship between the customer and advertisement today. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Recognize concepts related to customer relationships. |
Know the concept of customer focus. |
It has information about customer satisfaction and satisfaction measurement. |
It has information about the factors that affect customer loyalty. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
Week |
Preparatory |
Topics(Subjects) |
Method |
1 |
- |
Defining concepts related to customer relationship management. |
- |
2 |
- |
Factors that determine customer relationships in the advertising industry. |
- |
3 |
- |
Customer relations process in advertising sector I. |
- |
4 |
- |
Customer relations process in advertising sector II. |
- |
5 |
- |
Advertising agencies' methods of winning customers. |
- |
6 |
- |
Challenges in managing customer relationships and suggested solutions. |
- |
7 |
- |
The main features of the brief and writing brief. |
- |
8 |
- |
MID-TERM EXAM |
- |
9 |
- |
Case study solution and applications. |
- |
10 |
- |
The functioning and management of the process. |
- |
11 |
- |
Case study solution and applications. |
- |
12 |
- |
Writing and presentation of campaign reports. |
- |
13 |
- |
Case study solution and applications. |
- |
14 |
- |
Evaluation of advertising agencies from the customer's point of view. |
- |
15 |
- |
Case study solution and applications. |
- |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
Course notes |
ASSESSMENT |
Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Have that require advanced theoretical and practical knowledge of the main areas of nursing.
|
0 |
|
|
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Believes in the philosophy of holistic health care.
|
0 |
|
|
|
|
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Plans, implements, evaluates, and records checks protective, developer, treatment and level of rehabilitative evidence-based nursing care.
|
0 |
|
|
|
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Uses that require advanced theoretical and practical knowledge of the main areas of nursing.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Takes responsibility of issues related to person/family/community health.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Sustains learning with the awareness lifelong learning.
|
|
|
|
|
|
5 |
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Cooperates as a member of the interdisciplinary health care team.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Behaves appropriately with legal regulations, social and professional values, ethics and principles.
|
0 |
|
|
|
|
|
2 |
Performs the role of providing collaboration and communication, as a practitioner, educator, researcher, administrator, advocate, consultant, quality improvement.
|
0 |
|
|
|
|
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
Lecture & In-Class Activities |
14 |
3 |
42 |
Preliminary & Further Study |
14 |
3 |
42 |
Land Surveying |
0 |
0 |
0 |
Group Work |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Reading |
0 |
0 |
0 |
Assignment (Homework) |
0 |
0 |
0 |
Project Work |
0 |
0 |
0 |
Seminar |
0 |
0 |
0 |
Internship |
0 |
0 |
0 |
Technical Visit |
0 |
0 |
0 |
Web Based Learning |
0 |
0 |
0 |
Implementation/Application/Practice |
0 |
0 |
0 |
Practice at a workplace |
0 |
0 |
0 |
Occupational Activity |
0 |
0 |
0 |
Social Activity |
0 |
0 |
0 |
Thesis Work |
0 |
0 |
0 |
Field Study |
0 |
0 |
0 |
Report Writing |
0 |
0 |
0 |
Final Exam |
1 |
1 |
1 |
Preparation for the Final Exam |
4 |
10 |
40 |
Mid-Term Exam |
1 |
1 |
1 |
Preparation for the Mid-Term Exam |
3 |
8 |
24 |
Short Exam |
0 |
0 |
0 |
Preparation for the Short Exam |
0 |
0 |
0 |
TOTAL |
37 |
0 |
150 |
|
Total Workload of the Course Unit |
150 |
|
|
Workload (h) / 25.5 |
5,9 |
|
|
ECTS Credits allocated for the Course Unit |
6,0 |
|