ADVERTISING PHOTOGRAPHY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY217	ADVERTISING PHOTOGRAPHY	3	5	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit	Assist.Prof. CİHAN EMRE TANÇ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide an understanding of the basic technical theoretical knowledge of photography.
Contents of the Course Unit:	The contents of the course include the subjects such as historical development of photography and advertising photography, studio and photographic equipment, machine types and facilities, working principles of camera and elements of camera.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the historical development of photography and advertising photography.
List the perception phases of the photo.
Categorize major types of cameras and lenses.
Examine the materials and light types that should be in the photo studio.
Use the light types for photography.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The related subject in the coursebook + Presentation	General introduction to the contents of the course, course materials. Information on advertising photography and the sector	Lecture & Question and Answer & Discussion
2	The related subject in the coursebook + Presentation	Sensing stages in a photograph, explaining historical development of photographs and advertising photography in Turkey and the world.	Lecture & Question and Answer & Discussion
3	The related subject in the coursebook + Presentation	Main elements in a Camera, Types of Objectives, Types of Camera and explaining operating principles of cameras.	Lecture & Question and Answer & Discussion
4	The related subject in the coursebook + Presentation	Camera Shooting Modes, use of exposure meter and practice	Lecture & Question and Answer & Discussion Lecture & Question and Answer & Discussion
5	The related subject in the coursebook + Presentation	Explaining diaphragm options and net area depth practices	Lecture & Question and Answer & Discussion
6	The related subject in the coursebook + Presentation	Explaining instantaneous options and blurred motion.	Lecture & Question and Answer & Discussion
7	The related subject in the coursebook + Presentation	ISO(ASA) Practices and Explaining Composition Elements in a Photograph	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook + Presentation	ISO(ASA) Practices and Explaining Composition Elements in a Photograph	Lecture & Question and Answer & Discussion
10	The related subject in the coursebook + Presentation	Explaining necessary equipments for a professional studio. Types of light and practices of their impacts on the subject.	Lecture & Question and Answer & Discussion
11	Project Practices	Project Practices by Students	Lecture & Question and Answer & Discussion
12	Project Practices	Project Practices by Students	Lecture & Question and Answer & Discussion
13	Project Practices	Project Practices by Students	Lecture & Question and Answer & Discussion
14	Project Practices	Project Practices by Students	Lecture & Question and Answer & Discussion
15	Photography Exhibition	End of Period Photography Exhibition of Student Projects produced in the Advertising Photography course	Photography Exhibition
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Berger, J. (2016). Gorme Bicimleri, Metis Publications
Betes, F., Nuhoğlu, M. (2016). 19. Yuzyilda Fotografin Ulke Topraklarinda Kullanimina Dair Yildiz Albumleri Uzerinden Bir Inceleme, Yaratici Endustriler Uluslararasi Tasarim Sempozyumu Bildiri Kitabı.
Duygun, U. IFSAK Temel Fotograf Seminer Notlari
Eriksson, P. (2004). Photography in Advertising, Book Mill
Kalfagil, S. (2014). Fotografin Yapisal Ogeleri ve Fotograf Sanatinda Kompozisyon, Ilke Book
Kanburoglu, O. (2004). A’dan Z’ye Fotograf, Say Publications
Kurt, S. (2005). Reklam Fotografciligi, Çizgi Bookstore
Urper, O. (2012). Dijital Teknoloji Caginda Reklam Fotografciligi, Say Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.				3
2	Compare current theories in the field and communication theories.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.			2
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.				3
2	Using field knowledge, identify and solve problems related to field.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.			2
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.			2
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.	0
3	Designs a communication plan by taking responsibility in case of problems related to the field.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.			2
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.			2
2	Analyze and interpret the social and global impacts of issues related with communication.		1
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	5	70
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	3	3	9
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	3	3	9
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	35	0	155