AIRLINE CORPORATE RELATIONS MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIY433	AIRLINE CORPORATE RELATIONS MANAGEMENT	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To teach corporate relationship management techniques, brand image, external and internal environmental management, corporate identity and image making, fair system organization standardization and to train managers who ensure the acquisition of organizational culture identity.
Contents of the Course Unit:	Institutional theories, brand management, corporate communication, reputation management and PR behavior management, relationship management.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
To train specialists in the corporate relations management of a corporate company and airline company at a professional level and to teach management techniques.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Concept of institutionalism, environment, history, formalization, standardization, socialization	Presentation, question and answer
2	Reading book	Corporate mission, vision, logo and structure, principles	Presentation, question and answer
3	Reading book	Institutional mechanisms, corporate identity items, philosophy and design	Presentation, question and answer
4	Reading book	Institutional theories and approaches	Presentation, question and answer
5	Thesis review	Isomorphism	Presentation, question and answer
6	Reading book	Institutionalism, process and life cycle continuity	Presentation, question and answer
7	film research	Corporate behavior, corporate communication and corporate image	Presentation, question and answer
8	-	MID-TERM EXAM	-
9	Reading book	Brand management, fair organizations, promotion management	Presentation, question and answer
10	Reading book	Organizational culture and organization airline and other organizations	Presentation, question and answer
11	Reading book	Reputation, image and corporate identity management	Presentation, question and answer
12	Thesis review	Press and Pr	Presentation, question and answer
13	Reading book	Communication and strategy management	Presentation, question and answer
14	Reading book	Data management and standardization	Presentation, question and answer
15	film research	Corporate management systems	Presentation, question and answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Cornelissen, J. P. (2008). Corporate communication. The International Encyclopedia of Communication.
Akyürek, R. (2005). Kurumsal İletişim Yönetimi (Vol. 859). Anadolu Universitesi.
Tüm, Y., & Özgener, Ş. (2018). Havayolu taşımacılığında kurumsal imaj ve etik algıların yeniden satın alma niyeti üzerindeki etkileri: İlişki kalitesinin düzenleyici rolü (Master's thesis, Nevşehir Hacı Bektaş Veli Üniversitesi).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.
2	Compare current theories in the field and communication theories.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
2	Using field knowledge, identify and solve problems related to field.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
3	Designs a communication plan by taking responsibility in case of problems related to the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.
2	Analyze the developments, changes and innovations in his field and gices an example.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.
2	Analyze and interpret the social and global impacts of issues related with communication.
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	15	30
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	2	15	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	130