AIRLINE PROFESSIONAL EXECUTIVE ASSISTANCE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIY348	AIRLINE PROFESSIONAL EXECUTIVE ASSISTANCE	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To give professional level assistantship, management, organization, image management information.
Contents of the Course Unit:	Giving the principles and techniques of management, organization, coordination and management of adverse conditions.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Students will have sufficient background in administrative assistantship.
Will be able to acquire the ability to use the theoretical and applied knowledge learned in the field of airway.
Will have the ability to identify, define, formulate and solve problems in the field of executive assistant.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Executive assistant in Turkey and in the world, its concept, development, history, importance	Presentation, teamwork question-answer
2	Reading books	Mission and vision of executive assistants, airline executive assistant mission and vision	Presentation, teamwork question-answer
3	Reading books	Competence, sufficiency skills	Presentation, teamwork question-answer
4	Reading books	Identity, personality, duties and responsibilities	Presentation, teamwork question-answer
5	Thesis review	Stress, crisis, risk management and mobbing	Presentation, teamwork question-answer
6	Film research	Reputation, respectability, image management	Presentation, teamwork question-answer
7	Reading books	Education, development, future, continuous learning responsibility	Presentation, teamwork question-answer
8	-	MID-TERM EXAM	-
9	Reading books	Management principles, manager identity and characteristics, management techniques.	Presentation, teamwork question-answer
10	Reading books	Executive assistant sub-staff and services (medical, law etc.)	Presentation, teamwork question-answer
11	Thesis review	The place, duties, identity and services of executive assistants in airlines and the other institutions	Presentation, teamwork question-answer
12	Film research	5S discipline, inspection, occupational health and safety	Presentation, teamwork question-answer
13	Reading books	Communication channels and techniques	Presentation, teamwork question-answer
14	Thesis review	Office management and coordination	Presentation, teamwork question-answer
15	Film research	Protocol rules and management	Presentation, teamwork question-answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Tengilimoğlu, D., & Coşan, P. (2004). Yönetici asistanlığı. Asil Yayın Dağıtım.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.
2	Compare current theories in the field and communication theories.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
2	Using field knowledge, identify and solve problems related to field.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
3	Designs a communication plan by taking responsibility in case of problems related to the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.
2	Analyze the developments, changes and innovations in his field and gices an example.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.
2	Analyze and interpret the social and global impacts of issues related with communication.
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	15	30
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	2	15	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	130